EXCLUSIVE: Hellocomputer – “we’ll continue to fight the fight from the inside”
by Herman Manson (@marklives)Draftfcb acquired award-winning independent digital agency Hellocomputer earlier today. MarkLives talks to David Moffat, Managing Director at Hellocomputer, about the future of his agency within the Draftfcb South Africa Group (also see our interview with Draftfcb CEO John Dixon). MarkLives: Why did you choose Draftfcb as a new corporate parent? Moffat: Hellocomputer has been approached by most of the leading advertising... Read More
Press freedom, the commission and you
by Herman Manson (@marklives) How wonderful that, in South Africa’s high-volume politics, the chance to step back from the abyss still presents itself. The Press Freedom Commission report on media regulation seems to have created an opportunity for politicians to jump the puddle that would have sucked them and the rest of us down an acrimonious path to the Constitutional Court and a bareknuckle fight on our hard-fought right to know (the truth... Read More
Rocket Internet enters SA market with Zando, numerous ecommerce plays
by Herman Manson (@marklives) Zando, a new online fashion ecommerce play funded by Germany-based Rocket Internet, launched three months ago and is literally aiming to rocket through the online retail market to be in the same league like services such as Kalahari.net and Takelot.com. The offices in the Black River Park office complex in Cape Town seem threadbare but are bustling with people – they number well over a 100 already, according to... Read More
Exclusive: Cell C drops King James, FoxP2 – retains Ogilvy
by Herman Manson (@marklives) Cell C has decided to drop King James and FoxP2 as its advertising agencies. Cell C had announced in February that it had appointed FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies. King James and FoxP2 were to replace Ogilvy Johannesburg. Ogilvy will now be retaining the Cell C business. The news in February that FoxP2 and King James would take over the account had hardly been announced when the account... Read More
Reputation boost for Ogilvy as ODMA shows success
by Herman Manson (@marklives) The Ogilvy Digital Marketing Academy (ODMA), an educational initiative between Ogilvy and lecturer and digital strategist Dave Duarte, has celebrated its first year of contributing to the “geekification of the ad industry,” as Duarte had joked it would do when the academy in its current form was first launched in early 2011. Initially developed as an in-house course for Ogilvy in Cape Town, the academy has... Read More
