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	<title>Marklives!com</title>
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	<link>http://www.marklives.com/wordpress</link>
	<description>Media, marketing, design and advertising translated for the rest of us</description>
	<lastBuildDate>Tue, 21 May 2013 14:10:10 +0000</lastBuildDate>
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		<title>Design Annotator: Getting Lost in Design, Student Portfolio&#8217;s and CI&#8217;s</title>
		<link>http://www.marklives.com/wordpress/2013/05/design-annotator-getting-lost-in-design-student-portfolios-and-cis/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/design-annotator-getting-lost-in-design-student-portfolios-and-cis/#comments</comments>
		<pubDate>Tue, 21 May 2013 11:06:30 +0000</pubDate>
		<dc:creator>Uno de Waal</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[S'HOT Creative]]></category>
		<category><![CDATA[by uno de waal]]></category>
		<category><![CDATA[Design Annotator]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=11025</guid>
		<description><![CDATA[This week I'm particularly in love with Ilse Moore's underwater photography - the complexity and style of her shots are incredible. Then also remember about Portfolio Night that's happening this week at McCann - check out this series of interviews with local creative directors. But first... What happens when two creative's decide to pack and go travel for 5 months? Jeff Tyser and Kerryn-Lee Maggs give us beautiful infographics from their travels across Southern Africa.]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/design-annotator-getting-lost-in-design-student-portfolios-and-cis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pistorius the ultimate litmus test for declining circulation (ABC Q1 2013 figures)</title>
		<link>http://www.marklives.com/wordpress/2013/05/pistorius-the-ultimate-litmus-test-for-declining-circulation-abc-q1-2013-figures/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/pistorius-the-ultimate-litmus-test-for-declining-circulation-abc-q1-2013-figures/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:16:25 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[abc]]></category>
		<category><![CDATA[by gill moodie]]></category>
		<category><![CDATA[city press]]></category>
		<category><![CDATA[grubstreet]]></category>
		<category><![CDATA[newspaper circulation]]></category>
		<category><![CDATA[Oscar Pistorius]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=11009</guid>
		<description><![CDATA[by Gill Moodie (@GrubstreetSA)  That SA newspaper circulation is in decline is common cause these days but the latest set of figures from the  Audit Bureau of Circulations of SA (ABC)  figures – for the first quarter of 2013 -  really rubs it in.

Consider that we had the biggest, most compelling news event to hit SA in many years – the arrest of Paralympian superstar Oscar Pistorius for the murder of his girlfriend model Reeva Steenkamp in that quarter – and it had little effect on the circulation figures!

While SA web  traffic was off the charts in February, our newspapers could not capitalise in terms of sales.

Even Beeld,  which is more of a Pretoria newspaper than a Jo’burg one, did not make merry on sales in this quarter despite it serving up the best consistent coverage of the story that happened in its backyard (the murder occurred in  Pistorius’ home in Pretoria)  with many excellent breaks and exclusives.

Beeld was at 65 645 total circulation in the first quarter of this year compared with 72 599 in the corresponding period a year earlier. Q1 in 2013 was also down on  previous quarter – Q4 2012 – which was 66 132.

Maybe the editorial, marketing and distribution departments at Beeld did not co-ordinate on Pistorius – and it would be interesting to know what their returns were in Q1 2013 – and, if so, this is really a publishing failure rather than an editorial one.

When you’ve got big breaks on a big story, you’ve got to make a lot of noise about it – increase the postering and the print run, get the trucks out there early and also get your social-media manager (and you should have one by now: its 2013) piqueing interest.  And then you have to keep the exclusive offline for a few hours while you push the papers on the streets.]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/pistorius-the-ultimate-litmus-test-for-declining-circulation-abc-q1-2013-figures/feed/</wfw:commentRss>
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		<item>
		<title>An immigrant to New York, building an ad agency</title>
		<link>http://www.marklives.com/wordpress/2013/05/an-immigrant-to-new-york-building-an-ad-agency/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/an-immigrant-to-new-york-building-an-ad-agency/#comments</comments>
		<pubDate>Tue, 21 May 2013 04:00:36 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[by matthew bull]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[The Bull-White House]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10571</guid>
		<description><![CDATA[Letter from NY, a MarkLives column, by Matthew Bull, The Bull-White House, New York. There was an ad for Porsche many moons back that I have never forgotten.  It was a picture of a Porsche flying over a rise on a road.  The headline said:  “It’s like children.  You can’t understand until you have one.” 

That’s kind of how I feel about owning an agency in New York – you never really know what it’s like until you own one.

It’s been 18 months now since we opened the doors of The Bull-White House.  The first year was the toughest, most frustrating I have had in this business.  Whilst we were lucky enough to win a significant piece of Unilever business early on, we lost three huge pitches – Bertolli, Red Stripe and Jose Cuervo. 

The reasons aren’t relevant (we could always blame the ref).  But the effect was pretty bad – for an agency as young as we were to get on that level of pitch was pretty incredible.  And I guess we really loved the work we did. We took a gamble as well on all of them – we resigned our founding piece of business (Shocktop from AB-Inbev) and did the kind of work we believed was great for the brands but, in truth, we under-estimated the conservative environment we work in here in New York and losing was hard on us all.

I have been fortunate to have had many experiences in our business throughout the world.  South Africa and the UK are where I have spent the largest part of my career – both countries are generally more adventurous in the marketing arena.  But even in Asia, greater Europe, Scandinavia, South America – whilst people are slightly more cautious - I still found it easier to get work bought than I have here.

The reality is, decisions made in this town are huge.  To put the money into context – had we won all of the aforementioned business – our revenue would have been about $10m annualized after only six months.  That’s in the region of R90m.  Which was the size of Lowe Bull at it’s largest.  And the accounts listed above are considered small here. ]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/an-immigrant-to-new-york-building-an-ad-agency/feed/</wfw:commentRss>
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		<item>
		<title>Megatrends impacting South African Consumer Behaviour in 2013</title>
		<link>http://www.marklives.com/wordpress/2013/05/megatrends-impacting-south-african-consumer-behaviour-in-2013/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/megatrends-impacting-south-african-consumer-behaviour-in-2013/#comments</comments>
		<pubDate>Mon, 20 May 2013 14:49:56 +0000</pubDate>
		<dc:creator>Added Value</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=11007</guid>
		<description><![CDATA[Brand development and marketing insight consultancy, Added Value, annually produces a report intended to assist its clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. This report uses cultural insights to understand how the world is changing and to pull out the patterns of change [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/megatrends-impacting-south-african-consumer-behaviour-in-2013/feed/</wfw:commentRss>
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		<item>
		<title>Purpose in Africa: Doing well by doing good</title>
		<link>http://www.marklives.com/wordpress/2013/05/purpose-in-africa-doing-well-by-doing-good/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/purpose-in-africa-doing-well-by-doing-good/#comments</comments>
		<pubDate>Mon, 20 May 2013 09:35:17 +0000</pubDate>
		<dc:creator>Yellowwood</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10993</guid>
		<description><![CDATA[by Nicole Velleman, strategy analyst at Yellowwood Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand’s purpose is its reason for being – it goes beyond what you do, or who you’re doing it for. Purpose is the why: why your [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/purpose-in-africa-doing-well-by-doing-good/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>NetFlorist Adds Another Arrow To Quiver – Daily News Service</title>
		<link>http://www.marklives.com/wordpress/2013/05/netflorist-adds-another-arrow-to-quiver-daily-news-service/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/netflorist-adds-another-arrow-to-quiver-daily-news-service/#comments</comments>
		<pubDate>Mon, 20 May 2013 06:51:45 +0000</pubDate>
		<dc:creator>Draftfcb</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10981</guid>
		<description><![CDATA[NetFlorist, South Africa’s leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews. Or has it? The answer, given by a grinning Netflorist Managing Director, Ryan Bacher, is ‘yes and no’. ‘Yes, Netflorist is providing followers on [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/netflorist-adds-another-arrow-to-quiver-daily-news-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Safaricom educates consumers about M-Shwari with a Z-CARD®</title>
		<link>http://www.marklives.com/wordpress/2013/05/safaricom-educates-consumers-about-m-shwari-with-a-z-card/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/safaricom-educates-consumers-about-m-shwari-with-a-z-card/#comments</comments>
		<pubDate>Mon, 20 May 2013 05:34:04 +0000</pubDate>
		<dc:creator>PocketMedia® Solutions</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10976</guid>
		<description><![CDATA[Kenyan-based Safaricom, one of the leading integrated communications companies in Africa with over 17 million subscribers, has selected a Z-CARD® in which to educate its consumers about its revolutionary banking offering, M-Shwari. Safaricom provides a comprehensive range of services from mobile and fixed voice to data services. One such service is Lainsiha Maisha Na M-Shwari, [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/safaricom-educates-consumers-about-m-shwari-with-a-z-card/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>IMC 2013 Conference preview</title>
		<link>http://www.marklives.com/wordpress/2013/05/imc-2013-conference-preview/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/imc-2013-conference-preview/#comments</comments>
		<pubDate>Mon, 20 May 2013 04:00:12 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Abey Mokgwatsane]]></category>
		<category><![CDATA[Ahmed Tilly]]></category>
		<category><![CDATA[Andy Gilder]]></category>
		<category><![CDATA[IMC Conference]]></category>
		<category><![CDATA[Integrated Marketing Communication Conference]]></category>
		<category><![CDATA[Jonathan Ratcliffe]]></category>
		<category><![CDATA[Nicholas Haralambous]]></category>
		<category><![CDATA[Sizakele Marutlulle]]></category>
		<category><![CDATA[Xolisa Dyeshana]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10964</guid>
		<description><![CDATA[The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 &#038; 11 (the Johannesburg conference runs in September).

The first IMC conference took place in Cape Town in 2010, followed by one in Johannesburg in 2011 before firmly establishing itself in both cities in 2012. It focuses on multi-platform, effective communication. According to conference director Jaco van Zyl his team picks topics and speakers based on feedback from the broader marketing industry through-out the year.

The conference combines speaker slots and workshops, and delegates can attend both, unlike some conferences where speaker and workshop tracks run concurrently. This year consists of ten workshops, with time for delegates to participate in eight over the two days, plus eight speaker slots.

Speakers this year includes mobile entrepreneur Nicholas Haralambous, who will discuss how mobile can be used effectively through all aspects of marketing, advertising and communication, ABSA Chief Marketing Officer, Africa, Sizakele Marutlulle, Abey Mokgwatsane, CEO of Ogilvy &#038; Mather South Africa and Andy Gilder, Head of Group Digital Strategy at ad agency Machine, on day one.]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/imc-2013-conference-preview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MarkLives Best Read – April 2013</title>
		<link>http://www.marklives.com/wordpress/2013/05/marklives-best-read-april-2013/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/marklives-best-read-april-2013/#comments</comments>
		<pubDate>Mon, 20 May 2013 03:00:39 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[best read]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10971</guid>
		<description><![CDATA[The ten best read stories on MarkLives during the month of April.
1. Media laughs on April Fools 
2. DMMA board denies governance crisis
3. Smile 90.4fm aims to shake up Cape Town radio market
4. South African team behind the Mars One film
5. The biggest circulating consumer magazines in SA
6. Media24's Afrikaans newspapers announce paywall, digital first strategy
7. Ad of the Week with Oresti Patricios – How’s it Hangin’?
8. Exclusive: Top ECD leaves Ford Europe, joins one year old South African agency
9. Mixed reviews for online launch of news brand eNCA 
10 The Dissident Spin Doctor: Preparing for the booze marketing clamp down]]></description>
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		<title>Angelina Jolie has something to say</title>
		<link>http://www.marklives.com/wordpress/2013/05/10939/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/10939/#comments</comments>
		<pubDate>Fri, 17 May 2013 04:00:49 +0000</pubDate>
		<dc:creator>MediaSlutZA</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[S'HOT Creative]]></category>
		<category><![CDATA[Angelina Jolie]]></category>
		<category><![CDATA[by mediaslut]]></category>
		<category><![CDATA[de kat]]></category>
		<category><![CDATA[double mastectomy]]></category>
		<category><![CDATA[GQ South AFrica]]></category>
		<category><![CDATA[gup]]></category>
		<category><![CDATA[magazine covers we love]]></category>
		<category><![CDATA[Marilyn Ramos]]></category>
		<category><![CDATA[Samuel L. Jackson]]></category>
		<category><![CDATA[Solange Knowles]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10939</guid>
		<description><![CDATA[MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/10939/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Powertech System Integrators pops onto the scene</title>
		<link>http://www.marklives.com/wordpress/2013/05/powertech-system-integrators-pops-onto-the-scene/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/powertech-system-integrators-pops-onto-the-scene/#comments</comments>
		<pubDate>Thu, 16 May 2013 13:24:10 +0000</pubDate>
		<dc:creator>PocketMedia® Solutions</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10946</guid>
		<description><![CDATA[Powertech selected PocketMedia® Solutions’ Pop Up marketing application to utilise as an attention-grabbing invitation to the birth of Powertech System Integrators, a solutions business with its core competence in system technology integration to improve its customers’ operating efficiencies. Booked by advertising agency, JWT, on behalf its client, Powertech System Integrators, PocketMedia® Solutions’ Pop Up application [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/powertech-system-integrators-pops-onto-the-scene/feed/</wfw:commentRss>
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		<title>Bletchley Park appointed by wonga.com for SA market</title>
		<link>http://www.marklives.com/wordpress/2013/05/bletchley-park-appointed-by-wonga-com-for-sa-market/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/bletchley-park-appointed-by-wonga-com-for-sa-market/#comments</comments>
		<pubDate>Thu, 16 May 2013 13:23:03 +0000</pubDate>
		<dc:creator>Bletchley Park</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10934</guid>
		<description><![CDATA[ Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in SA after a successful pitch process. “We are really excited to have wonga.com on board; its international pedigree speaks for itself and we can’t wait to get started in helping the team to solve their ‘Beautiful Problems’,” says Jonty Fisher, Managing Director [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/bletchley-park-appointed-by-wonga-com-for-sa-market/feed/</wfw:commentRss>
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		<title>Full of Fire &#8211; Blue Moon’s Dikeledi Mogorosi</title>
		<link>http://www.marklives.com/wordpress/2013/05/full-of-fire-blue-moons-dikeledi-mogorosi/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/full-of-fire-blue-moons-dikeledi-mogorosi/#comments</comments>
		<pubDate>Thu, 16 May 2013 09:42:18 +0000</pubDate>
		<dc:creator>Blue Moon</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10927</guid>
		<description><![CDATA[Dikeledi Mogorosi is a red-hot firecracker of a Producer in the Employee Engagement Division at Blue Moon.  She took some time out to share her work ethic, and more, with us. I’ve worked at Blue Moon for five years &#8211; time flies when you having fun! I am Fresh, True and Brave, because&#8230;  from what I’ve [...]]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/full-of-fire-blue-moons-dikeledi-mogorosi/feed/</wfw:commentRss>
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		<item>
		<title>Shelf Life: ‘Designed to Move’</title>
		<link>http://www.marklives.com/wordpress/2013/05/shelf-life-designed-to-move/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/shelf-life-designed-to-move/#comments</comments>
		<pubDate>Thu, 16 May 2013 07:42:42 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Andre Agassi]]></category>
		<category><![CDATA[ariel]]></category>
		<category><![CDATA[brandyourcar.com]]></category>
		<category><![CDATA[by louise marsland]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Primedia Unlimited]]></category>
		<category><![CDATA[Shelf Life]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10919</guid>
		<description><![CDATA[Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.

P&#038;G hopes to clean up in the detergent market; Gucci gets Guilty; Brand Your Car hits the sweet spot; and Nike does it again…]]></description>
		<wfw:commentRss>http://www.marklives.com/wordpress/2013/05/shelf-life-designed-to-move/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Your obsession with pandering to 18-34 year-olds is decades out of date</title>
		<link>http://www.marklives.com/wordpress/2013/05/your-obsession-with-pandering-to-18-34-year-olds-is-decades-out-of-date/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/your-obsession-with-pandering-to-18-34-year-olds-is-decades-out-of-date/#comments</comments>
		<pubDate>Thu, 16 May 2013 04:00:59 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Digital & Mobile media]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[by Bob Hoffman]]></category>
		<category><![CDATA[The Ad Contrarian]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10912</guid>
		<description><![CDATA[by  Bob Hoffman (@adcontrarian), San Francisco Bay One of the enduring absurdities of the marketing and advertising industries is the old wives' tale that "people over 50 want to be like young people."

Ask any brain-dead CMO of a car company why the people who inhabit his commercials are all young, when 18-24 year-olds buy 1% of all new cars, and you'll get some version of that idiocy.

It's what passes for "strategic thinking" in the Golden Age of Marketing Brilliance.

Yeah, I was having coffee with Jerry Seinfeld, Meryl Streep and Barack Obama the other day and they were telling me how much they aspire to be like the morons in Taco Bell and Coors Light commercials.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>‘Team Ah Yeah!’ Wins First Hellocomputer/Draftfcb Hack-a-Thon Of 2013</title>
		<link>http://www.marklives.com/wordpress/2013/05/team-ah-yeah-wins-first-hellocomputerdraftfcb-hack-a-thon-of-2013/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/team-ah-yeah-wins-first-hellocomputerdraftfcb-hack-a-thon-of-2013/#comments</comments>
		<pubDate>Wed, 15 May 2013 16:13:57 +0000</pubDate>
		<dc:creator>Draftfcb</dc:creator>
				<category><![CDATA[News Room]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10914</guid>
		<description><![CDATA[‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’. Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and [...]]]></description>
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		<item>
		<title>Newspaper circulation decline continues</title>
		<link>http://www.marklives.com/wordpress/2013/05/newspaper-circulation-decline-continues/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/newspaper-circulation-decline-continues/#comments</comments>
		<pubDate>Wed, 15 May 2013 11:39:28 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[abc]]></category>
		<category><![CDATA[circulation]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[south africa]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10905</guid>
		<description><![CDATA[The ABC has released circulation statistics for the period January 2013 - March 2013. Here are a couple of numbers that stood out in terms of newspaper circulations.

Daily newspapers

Beeld declined to 67,700 from 75,019 in the previous corresponding period. Pretoria News fell to 18,775 from 21,406. Sowetan held steady at 98,258 (compared to 98,128). The Star fell to 106,484 from 124,641.

The Cape Argus fell to 33,247 from 35,493, The Cape Times fell to 35,616 from 39,519. Die Burger (Eastern &#038; Western Cape editions combined) rose sligtly to 62,237 from 61,980.

Daily News fell to 32,002 from 34,173. Isolezwe declined slightly to 116,186 from 117,266. The Witness fell to 19,001 from 20,222 and The Mercury fell to 31,025 from 32,098.

Business Day fell to 33,690 from 35,897. The Citizen fell to 63,854 from 68,632. The Times declined slightly to 142,117 from 142,111.

On the tabloid front the Daily Sun fell from 375,185 to 296,489 (it stood at 322,324 in Q4 2012). Son fell to 92,213 from 104,696]]></description>
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		</item>
		<item>
		<title>The biggest circulating consumer magazines in SA</title>
		<link>http://www.marklives.com/wordpress/2013/05/the-biggest-circulating-consumer-magazines-in-sa-4/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/the-biggest-circulating-consumer-magazines-in-sa-4/#comments</comments>
		<pubDate>Wed, 15 May 2013 10:24:39 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[abc]]></category>
		<category><![CDATA[The biggest circulating consumer magazines in SA]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10899</guid>
		<description><![CDATA[The ABC has released circulation statistics for the period January 2013 to March 2013. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!

Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!

Magazines not entertained

On the previous quarter we reported that the ABC figures for music magazine Tempo (from the Huisgenoot brand extension stable) dropped from 62,928 (Q4 2011) to 39,991 (Q4 2012). Well, in Q1 it managed to claim an ABC of exactly 39,991 once again. We smell BS.

Heat fell to 29,422 from 30,193 (but its up on Q4 2012 when it stood at 27,945). People fell to 82,464 from 87,179. TV Plus (Afrikaans) fell to 37,752 from 40,385 and twin title TV Plus (English) declined to 41,594 from 47,140.

Bona fell to 98,267 from 106,981, Drum fell to 121,768 from 138,007, Huisgenoot declined to 285,520 from 298,262 and YOU fell to 165,330 from 181,071 (up from 155,125 in Q4 2012). Reader's Digest fell to 28,378 from 31,486 for the previous corresponding period. In Q4 2012 it had hit 40,269 - so it's a bit of a shocker for a title than many have kicked to the curb already.

The Big Issue did very well for itself jumping to 15,074 from 10,651.

Rolling Stone was critised for not publishing its ABC figuires in the last two quarters. They are back in but shows a steady decline - down to 7,155 from 15,889 (total paid: 5,755). This can't be a sustainable figure surely?

The Red Bulletin slashed circulation to 38,425 from 69,700 (total paid: 19).]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dentsu &#8211; not just big in Japan as group focuses on international markets, digital</title>
		<link>http://www.marklives.com/wordpress/2013/05/dentsu-not-just-big-in-japan-as-group-focuses-on-international-markets-digital/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/dentsu-not-just-big-in-japan-as-group-focuses-on-international-markets-digital/#comments</comments>
		<pubDate>Wed, 15 May 2013 07:32:33 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[dentsu]]></category>
		<category><![CDATA[Dentsu Aegis Network]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10895</guid>
		<description><![CDATA[Tokyo based communications group Dentsu Inc., which recently completed a deal to acquire Aegis Group, has released its 2012 financial report.

The group posted 1,941.2 Billion Yen in Consolidated Billings (Net Sales) (2.5% year-on-year increase), 58.4 Billion Yen in Operating Income (12.5% increase), 59.0 Billion Yen in Ordinary Income (6.1% decrease) and 36.3 Billion Yen in Net Income (22.9% increase).  It recorded a gross profit of 345,940 million yen, an increase of 3.9%

Dentsu reports a gradual recovery in the Japanese advertising market following the Great East Japan Earthquake of 2011, but continued uncertainty in Europe and a slow-down in China. Dentsu's estimate for advertising expenditures in Japan for the 2012 calendar year was 5,891.3 billion yen, an increase of 3.2% compared with the 2011 calendar year - the first increase in five years.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Ad of the Week with Oresti Patricios – hip hop hooray</title>
		<link>http://www.marklives.com/wordpress/2013/05/ad-of-the-week-with-oresti-patricios/</link>
		<comments>http://www.marklives.com/wordpress/2013/05/ad-of-the-week-with-oresti-patricios/#comments</comments>
		<pubDate>Wed, 15 May 2013 04:00:14 +0000</pubDate>
		<dc:creator>Herman Manson</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[S'HOT Creative]]></category>
		<category><![CDATA[ad of the week]]></category>
		<category><![CDATA[by Oresti Patricios]]></category>
		<category><![CDATA[hip hop]]></category>

		<guid isPermaLink="false">http://www.marklives.com/wordpress/?p=10889</guid>
		<description><![CDATA[The origins of hip-hop culture date back to the urban minorities of 1970s USA, when ‘battles’ were introduced as a way of settling neighbourhood scores. Instead of having a gang fight, two crews would face off and compete, either in breakdance, rap, 'turntablism' or even graffiti.

Probably most exciting were the breakdance ‘battles’ where different crews would face off and take turns in showing off their breakdance moves. The tradition continues today and can be experienced at hip-hop events, even here in South Africa – mainly in Cape Town, but also in other cities.

DStv’s promotional ads have a history of humour, and of using cultural genres to make a point about the brand and the strength of its content, and the latest ad which features a gangland type face off is no different.]]></description>
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		<slash:comments>3</slash:comments>
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