Die Afrikaanse Hoërskool, an Afrikaans school with Christian values and norms, has selected a Z-CARD®, printed in Afrikaans, to communicate with parents and learners about the school and to use as an effective marketing tool. The front cover of the Z-CARD® contains a QR Code that takes the reader directly to Die Afrikaanse Hoërskool’s website [...]
May 23, 2013: Ninety years after John Orr Young and Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world’s largest, iconic and most dynamic advertising agencies. To commemorate this milestone plus the industry Y&R has continually helped transform, the agency is [...]
In 1998, the Bidvest group acquired Rennies Foreign Exchange. Two years later, the business received a full banking license. By 2007, Rennies Bank Ltd had changed its name to Bidvest Bank. A new marketing campaign set about profiling the bank’s core business in Deposits and Investments, Travel Foreign Exchange, International Business Payments, as well as [...]
In a sign of the times, Fran Luckin, highly acclaimed South African Executive Creative Director and winner of a multitude of local and international awards, will be joining Quirk Johannesburg as its new Executive Creative Director. Currently the Executive Creative Director at Ogilvy & Mather, Johannesburg, Fran boasts an impressive CV with a myriad of [...]
Connectivity is changing the face of Nigerian business. To get this message across to its client base, Vodacom Business had an innovative invitation produced by PocketMedia® Solutions, called the Changer, which served as an invitation to the launch of its new Machine-to-Machine Solutions. The PocketMedia® Solutions’ Changer has a front cover with a tab which [...]
by Added Value’s Dr Inka Crosswaite. A South African cultural insight and semiotics specialist, Crosswaite has a Doctorate in Social Anthropology from the University of Cape Town and is ex-lecturer at Stellenbosch University. She works for brand development and marketing insight consultancy, Added Value, applying her specialist skills to commercial brand challenges. Everyone – from [...]
Operation Khanyisa, a national partnership initiative aiming to mobilise all sectors of South African society to stand for legal, safe and efficient power use, and stop electricity theft, is reaping awards worldwide with the assistance of Draftfcb Social Marketing. On the back of winning Best Poster Presentation at the Global Social Marketing Conference in Canada [...]
The Jupiter Drawing Room (Cape Town)’s design team has developed the look and feel for beer brand Windhoek’s Pure Beer Society venues - existing venues, re-launched with handcrafted furniture and fittings made from materials specifically selected for authenticity and quality. The transformation of the venues stayed true to the Windhoek philosophy, using custom-made items that [...]
Brand development and marketing insight consultancy, Added Value, annually produces a report intended to assist its clients take a more future focussed approach to their brand strategy and positioning by tracking the evolution of culture. This report uses cultural insights to understand how the world is changing and to pull out the patterns of change [...]
by Nicole Velleman, strategy analyst at Yellowwood Brand purpose is one of the most powerful tools for growth and sustainability in a global marketplace devoid of trust in business. A brand’s purpose is its reason for being – it goes beyond what you do, or who you’re doing it for. Purpose is the why: why your [...]
NetFlorist, South Africa’s leading flower and gifting service founded 14 years ago in 1999, has added another arrow to its quiver with the launch of a daily news service called #haroldsnews. Or has it? The answer, given by a grinning Netflorist Managing Director, Ryan Bacher, is ‘yes and no’. ‘Yes, Netflorist is providing followers on [...]
Kenyan-based Safaricom, one of the leading integrated communications companies in Africa with over 17 million subscribers, has selected a Z-CARD® in which to educate its consumers about its revolutionary banking offering, M-Shwari. Safaricom provides a comprehensive range of services from mobile and fixed voice to data services. One such service is Lainsiha Maisha Na M-Shwari, [...]
Powertech selected PocketMedia® Solutions’ Pop Up marketing application to utilise as an attention-grabbing invitation to the birth of Powertech System Integrators, a solutions business with its core competence in system technology integration to improve its customers’ operating efficiencies. Booked by advertising agency, JWT, on behalf its client, Powertech System Integrators, PocketMedia® Solutions’ Pop Up application [...]
Wonga.com, a ground-breaking online lender, has appointed Bletchley Park as their creative marketing agency in SA after a successful pitch process. “We are really excited to have wonga.com on board; its international pedigree speaks for itself and we can’t wait to get started in helping the team to solve their ‘Beautiful Problems’,” says Jonty Fisher, Managing Director [...]
Dikeledi Mogorosi is a red-hot firecracker of a Producer in the Employee Engagement Division at Blue Moon. She took some time out to share her work ethic, and more, with us. I’ve worked at Blue Moon for five years – time flies when you having fun! I am Fresh, True and Brave, because… from what I’ve [...]
‘Team Ah Yeah!’ has won the first Hellocomputer/Draftfcb Hack-a-Thon of 2013 in a challenged dubbed ‘Hack4Kids’. Briefed to meld tech and creative to engage children between the ages of 4 and 10, participants and their creations were judged by Danette Breitenbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network), Brett Morris (Draftfcb), Theo Ferreira (Aqua) and [...]
A brand that has been around for over 40 years will follow a responsible transition in its evolution. Italtile embarked on a bold transformation. When new directorship took over in 2008, the money crunch crisis had well and truly bitten. These are not generally the loveliest times for retail. Italtile, operating in a slightly more [...]
Suzette has been a Designer at Blue Moon for five years. She’s legendary for her cool, calm and collected approach. She shares her design tips and spills the beans about her dislike of monkeys. After a design brief and brainstorm with the team I establish the core message from the concept and start gathering references. [...]
PocketMedia® Solutions will be exhibiting at SatCom Africa 2013 (stand A17), Africa’s leading satellite, broadcast and telecommunications show, on 28 and 29 May at the Sandton Convention Centre. “We have again joined forces with Terrapinn as its media partner to produce a double cover conference and exhibition Z-CARD®, that provides exhibition-goers with a handy guide [...]
May 2013 The National Council of SPCAs was founded in 1955 to bring uniformity to animal welfare legislation and establish national standards. Today it is the oldest and probably the largest animal welfare movement in the southern hemisphere. Typically, the SPCA movement has been associated with the welfare of domestic, suburban pets. The scope of [...]
The Jupiter Drawing Room (Cape Town) is celebrating being awarded at two international awards shows. Work for Musica was awarded at Bronze at Clios and a Merit at the One Show. Posters to launch the new Kinect Star Wars video game, when rolled up, formed life-sized UV lightsabers. To view the work click here. Meanwhile, [...]
Ernst Swart has been appointed communications and publicity manager for the Pendoring Advertising Awards. A qualified copywriter (he graduated from the AAA School of Advertising in 2005) who started off his career at consumer magazines such as INSIG and TVPlus, he has made his mark in both advertising and media. He’s currently also publicity manager [...]
Toyota South Africa, manufacturer of several of the country’s favourite vehicles as well as its tough Hilux bakkie, has once again come on board as a Gold sponsor of the Pendoring Advertising Awards. According to its Senior Manager: Marketing Communication and Advertising, Pieter Klerck, the company’s support for the awards is based on its need [...]
Misty Mountain, a 280 hectare South African Natural Heritage Site situated on the spectacular Long Tom Pass in Mpumalanga, is well aware that hotels and lodges need to have an effective brochure to communicate with potential guests, despite the boom in website and online marketing, and has thus selected a compact and engaging Z-CARD® as [...]
The Cape Town Global Shapers Hub handed out a credit card-sized Z-CARD®, inside a PVC pouch with a lanyard, to 100 young talented leaders from over 30 African countries who convened in Cape Town on 6 and 7 May 2013, for SHAPE Africa, the inaugural meeting of African Global Shapers. The Global Shapers Community is [...]
Hellocomputer and Draftfcb’s first hack-a-thon of 2013 kicks off in just 24 hours in the Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on Thursday May 9 and be given 48 hours to complete their hack before presenting the outcome to judges Danette Breitechbach (Advantage), Fran Luckin (Ogilvy), Brent Singer (Network) [...]
by Chris Primos, Business Director of Blast Brand Catalysts Consumer behaviour. We like to predict it, and attempt to control it. Both, however, are notoriously difficult to do. Traditional theory propagates four types of consumers: Those who buy out of habit; those who like variety; the finicky shoppers who require considerable wooing; and the dissonance [...]
Al Mackay, content strategist – Yellowwood “A desk is a dangerous place from which to view the world” goes John le Carré’s famous saying. It’s an important lesson for marketers to remember, as they grapple with sophisticated segmentation studies and sit in on powerpoint presentations about their consumers. Yellowwood has recently released a white paper [...]
Creative marketing agency, Bletchley Park, is please to announce recently being appointed to manage the South African communications for international Master Chocolatiers, LINDT & SPRUNGLI. From February 2013, the Cape Town based agency will be driving communications for the brand in South Africa, continuing to establish its luxury positioning in the market. “After an extremely [...]
It’s a fresh new look, with a contemporary layout, expanded art and lifestyle content and Augmented Reality (AR) enhancements for Mercedes-Benz Magazine, recently reshaped by its long-time publisher, New Media Publishing, under the guidance of Mercedes-Benz parent company Daimler AG. The first revamped issue is a more relevant and up-to-date reflection of today’s Mercedes-Benz, which [...]
PENDORING 2013: The final destination of success Heart, soul and perseverance in advertising pay off How to achieve success will be the focus of the campaign with which the Pendoring Advertising Awards want to tempt top players in the industry to enter this popular competition for outstanding advertising this year. Thereby Pendoring wants to highlight [...]
Durex had a ‘Kampus Sutra, what’s your position’ credit card-sized Z-CARD® produced to promote safe sex among university students. The card not only educated students about safe sex, but also promoted the Durex brand which is ‘the smart choice’ as its thinner, more lubricated and ‘feels gooood’. Developed by activation marketing specialists Mbongiworks and corporate [...]
Shopper marketing is the fastest growing marketing discipline globally, attracting more of a share of marketer’s budgets than ever before . Inline with this growing trend, Y&R South Africa appointed Michelle van Trotsenburg as the Business Unit Director: Shopper Conversion Marketing late last year to lead the Shopper Marketing offering within the agency. Van Trotsenburg is [...]
Ren-Flex, part of the Ren-Form Group and a cutting-edge in-mould label production company, recently selected a PocketMedia® Solutions’ N-Format Z-CARD® in which to promote its in-mould labels (IML) and hand out to Blow Moulders and IML potential customers at the ProPak Expo. The Z-CARD® inner has been produced on the actual IML material that Ren-Flex [...]
Yesterday, we relaunched Luke Dale-Roberts’ The Test Kitchen website, in time for the World’s 50 Best Restaurants award ceremony. The Test Kitchen was singled out as the winner of the “One to Watch” award. The concept, design and build was completed within one week. Whilst many restaurant websites obsess about the finished plate, the concept [...]
By Robert Jameson; Strategy Analyst at Yellowwood Every marketer should know that getting relevance right ultimately drives brand preference and sales. Yellowwood has therefore recently published a white paper on the topic titled “How to Know More About your Market than Anyone Else – The Guide to Relevance” which explains how brands can use and [...]
The National Institute for Crime Prevention and the Reintegration of Offenders (NICRO) has joined forces with South African Breweries (SAB) in a national alcohol and road offences campaign to tackle the challenges of drunk driving and keep people safe on the roads. A Z-CARD® forms part of the marketing campaign, and is geared to educate [...]
South Africa now has its first compilation of 100 most extraordinary achievers, with the launch of City Press’s inaugural ’100 World Class South Africans’ on Sunday 28 April. Created by New Media Publishing for City Press in association with mining company Xstrata, the special 44-page edition will be bundled with the Sunday newspaper to commemorate [...]
The Jupiter Drawing Room (Cape Town) has created a new campaign to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV’s rear-view parking camera. The ease and confidence with which an ix35 driver [...]
Norman Somi, Integrated Employee Engagement (IEE) Producer at Blue Moon, shares his “Mission Possible” philosophy, top tips on keeping clients happy, and more. My Job is to provide consistent, effective project management across multiple projects, including branding/design, print and client liaison. As a producer I am responsible for leading the production of all campaign components [...]
To lose Afrikaans as an advertising language will be a calamity, and if the language were to disappear from the radar screens of advertising agencies, it will be a huge loss to the speakers of the language. “That is why Die Burger is as a golden sponsor still fully supportive of the Pendoring Advertising Awards, [...]
By Mandy de Waal “People are tired of being lied to,” William Bird of Media Monitoring Africa tells me when I ask him about how the government will try to increase its media reach and influence during the coming 2014 elections. Bird’s right of course, and one just needs to open a newspaper and read [...]
Well-known South African actor, Hamilton Dlamini, first worked in Industrial Theatre with Blue Moon in the 1990s. He’s come off the road from doing his latest theatre collaboration with Blue Moon, for Somkhele Mine. We caught up with him to find out more about him, and how it went.
We drove through the gates of a super-packed Somkhele Mine in Mtubatuba, Richards Bay, in the early hours of Tuesday 19 February. It was not the ordinary kind of day, when one would hear drilling underground, and see trucks coming in and out of the yard carrying loads of anthracite, and buses queuing to collect workers ending their night shift.
Travel Insurance Consultants (TIC), the provider of a range of quality travel insurance products that are trusted by holiday and business travellers alike, has had a 24-hour emergency and information Z-CARD® produced by PocketMedia® Solutions for its sales consultants to distribute to agents who sell travel insurance.
Amplicon Public Relations, a part of the FoxP2 Group, has officially launched. Having been in operation as FoxPr since February 2012, the agency chose to launch only now with their standalone identity to ensure that they forge their own client base and personality alongside an agency as strong as FoxP2 is.
Bank Windhoek recently contracted Z-CARD® Africa, Middle East, India and Turkey (ZAMI) for the second time, to reproduce three different Z-CARD®s which engage the youth and educate them about the bank’s different debit accounts and cards.
According to a news article in Target Marketing, 41% of consumers said they would consider ending a brand relationship because of irrelevant marketing – and 22% already have. That only leaves a little more than one third of the market, who are likely to be indifferent. The significance of this one fact means it’s vital that marketers understand it’s a “know me or not me!” consumer world.
Johnny Bezuidenhout (25) took top honours as the Cosmo Collison’s top bartender 2013. The competition, run by Cosmopolitan in association with Collison’s White Gold Brandy, urged consumers to vote for their top bartenders and cocktails for 2013.
On a crisp April morning, 250 spirited Appletiser employees gathered at the green heart of the Elgin Valley to re-imagine the future of their iconic company and brand.
Hellocomputer, Draftfcb South Africa’s full-service digital specialist, has brought home two Webbys Honoree Awards: One for the Toyota Etios ‘Tweet for Sweets/Smile’ campaign (which it created with Draftfcb Johannesburg) and one for the ‘Pledge’ campaign developed for Eskom. Toyota Etios ‘Tweet for Sweets/Smile’ also picked up two One Show Merits for the sister agencies, and [...]
Toyota South Africa is launching an all new model of their original crossover SUV with a cheeky television commercial and cinema ad from Draftfcb Johannesburg. The Toyota RAV is widely recognised as the first crossover SUV in the market, a vehicle built on a passenger vehicle platform and combining the features of a SUV such [...]
Eat Out has received an overwhelming response to its recent internet survey, with more than 750 consumers having participated in the review. Initiated by New Media Publishing, the company behind the Eat Out brand, the Eat Out team also conducted interviews with 34 of South Africa’s top chefs, restaurant owners and bloggers across South Africa. Taking into account the survey and industry feedback, the Eat Out Restaurant Awards judging process has been refined, with changes including the use of South African judges only, multiple assessments of restaurants, and anonymity of judges.
Sentinel Guard Monitoring recently contracted PocketMedia® Solutions to produce a custom-made Z-CARD®, die cut into the shape of one of its security batons, to generate awareness around the company’s products and services at the International Fire and Security Exhibition at Gallagher Estate. It will also be inserted into the next issue of Security Focus Magazine.
Blue Moon creates visual route maps. These are finely drawn journeys of anything from big picture representations of the past, present and future, to slices of internal processes and inner workings of business units or functions.
Draftfcb Cape Town has played matchmaker and brought together two of South Africa’s most endearing brands, Engen 1-Stop and Wimpy, in a television commercial called ‘Love Story’ (http://www.youtube.com/watch?v=SMrzvE6elT0) Created to showcase that Engen 1-Stop and Wimpy’s wide range of offerings make sure that you’re in the right frame of mind to love the journey of [...]
Hellocomputer and Draftfcb will hold their first hack-a-thon of 2013 in May at their Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on May 9 and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. This is the second hack-a-thon sponsored by Hellocomputer [...]
Agency chosen through creative pitch for through-the-line offering The Jupiter Drawing Room (Cape Town) has been brought on board to work with short term insurance company, Budget Insurance. The agency won the account through a creative pitch, with its track record of implementing strong branded retail work playing to its advantage. Budget Insurance provides a [...]
Ads24, South Africa’s leading seller and marketer of Media24’s print and digital newspaper offering to national advertisers and media agencies, has acknowledged the importance of mother-tongue advertising with its Gold sponsorship of this year’s Pendoring Advertising Awards.
Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram.
Zanele Hlope, Senior Events Producer, has been with Blue Moon since 2007 and has helped to put together some amazing events. We spent five minutes with her, finding out what makes a great producer, and more…
Congratulations to Charlotte Nomonde Maja, the new Executive Producer of Blue Moon’s Integrated Employee Engagement (IEE) Division.
The Apex Awards, synonymous with strategic and creative effectiveness, has invited a Y&R representative to join the judging panel for the second consecutive year. Bibi Lötter, Y&R Johannesburg Creative Director has accepted the invitation to sit on the 2013 jury, delighted to be considered amongst the industry mix.
The Gautrain’s new handy pocket guide Z-CARD®, detailing all of its new and old bus routes, is being distributed free to commuters as an add on to its initial train route Z-CARD®.
Paddington Station PR, a newly formed collaboration with its stronghold on brands in the lifestyle sector, has selected a PocketMedia® Solutions’ K-format Z-CARD® to generate awareness around the Urban Brandy Cocktail Route.
Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.
Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand.
Nothing is as important in marketing as relevance. If your products, services, communications and experiences are not relevant to the people you are trying to reach, you may as well pack up and go home. Yellowwood recently published a white paper on the topic entitled ‘How to Know More About your Market than Anyone Else – The Guide to Relevance’, which explores what it takes for an organisation to be relevant in today’s marketplace.
PocketMedia® Solutions and Terrapinn will again join forces this year at Power and Electricity World Africa, taking place 9th-10th April, at the Sandton Convention Centre. As media partner of the event, PocketMedia® Solutions produced a double cover Z-CARD® providing exhibition-goers with a handy guide to all of the information that they need to know prior to the event.
by David Blyth, MD Yellowwood Relevance is such an easy word to say but a very difficult word to be. Why? We think that marketers spend too much time looking to other markets to see what is new and exciting ‘over there’. Terms like Big Data, Gamification and Predictive personalisation abound but how relevant are these trends to South African brands?
The University of the Witwatersrand (WITS) is not only ensuring that its students become the most sought after individuals in the world, it also came up with an innovative idea for a 2013 Passport Z-CARD® which doubled as an orientation and registration guide and a survey for its database.
Draftfcb Johannesburg’s corporate social outreach committee organised an Easter Egg Collection Challenge in aid of Hugh’s Haven, the childcare centre the agency ‘adopted’ several years ago.
The latest TV commercial produced by Y&R South Africa for Sunshine D aims to own the moments and rituals where delicious, tasty South African food and Sunshine D meet. The ad was shot by Petar Spiljevic at Velocity films.
In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.
Property24’s “Find Your Perfect Home” TV campaign in 2011, conceptualised and created by FoxP2, saw Property24.com become SA’s number one property website with an increase of over 200 000 unique browsers during the campaign.
The ATKV is still as committed to the Pendoring Advertising Awards as when the organisation first conceptualised the competition in 1994, says Japie Gouws, Managing Director of this cultural organisation.
Z-CARD® Turkey has produced its latest PocketMedia® innovation, the Popup Cube, for BSH Home Appliances Corporation (PTY) Ltd (BSH), a subsidiary company of the BSH Bosch und Siemens Hausgeräte GmbH, one of the leading furniture companies in Turkey.
FoxP2 is proud to announce that they were appointed to handle the Cipla Medpro above the line account, following a recent four way-pitch administered by Yardstick.
We attended the Media Buying Mayhem event hosted by The Redzone and Jeremy Maggs on Friday. The event hosted to give media professionals a good understanding of the current media landscape in South Africa. It was really insightful stuff to see industry heads from the different media houses being interrogated by some of the most forward thinkers in the industry. Its our conclusion that client benefit will be driven by innovation in the present and in the future and that media agencies should collaborate to pioneer client benefit. www.redseptember.co.za
The Pluming Industry Board has selected the compact Z-CARD® as an innovative marketing tool with which to educate plumbers.
Sun International is activating its Sun City resort by reaching out to MVG members with an all-in-one PocketMedia® Solutions’ mailer.
The Eastern Cape Department of Education: Nutrition, Poverty Alleviation and Rural Development is not only planning a nutrition programme for learners, but aims to provide them with the skills and training that they need to grow their own food.
Girl Guides? Cute dogs? Couples in Love? South Africa’s favourite car in various colours? These are the ingredients in many a perfect world. And the cherry on the top is the fact that Toyota puts leather seats in the Corolla.
PocketMedia® Solutions, home to the world-renowned Z-CARD® marketing and communication application, has partnered with Cape Media’s award-winning Leadership Magazine to produce a card for the DHL Tomorrow’s Leaders’ Convention which takes place at Emperors Palace on 15 March 2013. “Now in its sixth year, the DHL Tomorrow’s Leaders Convention is South Africa’s premier leadership alumni [...]
Edward Snell and Co, one of South Africa’s leading marketers of International and South African liquor brands, has again selected a PocketMedia® Solutions’ Unidentified Folding Object (UFO), a unique folding cardboard marketing solution, to promote its Hendrick’s Gin and drive consumers to its social media websites. Designed by Brandsmith, Edward Snell and Co’s advertising agency, [...]
Cape Town Tourism, the City of Cape Town’s official regional tourism organisation responsible for tourism marketing, visitor and industry services, recently selected a Z-CARD® calendar to list and promote events taking place in Cape Town and the Western Cape from January to June 2013. “Apart from a comprehensive list of events, the calendar boasts safety [...]
In a first for South Africa, delegates at the annual Design Indaba conference will be exposed to innovative and information rich new marketing collateral through a collaborative effort between media and marketing site MarkLives.com, trend watching portal TREND. (trendlives.info), PocketMedia® Solutions and Rapid Blue Digital. Taking place from 27 February to 1 March at the [...]
Learn to Lead, a training company specialising in experiential learning, has selected PocketMedia® Solutions’ innovative Pop-Up marketing application to encourage potential clients to add some out-of-the-box thinking to their training. Specialising in custom programme design and also offering a series of skills programmes and simulations, Learn to Lead will post the Pop-Ups – which consist [...]
Creative Circle briefed Y&R Cape Town to come up with a creative concept for a ‘save the date’ and invitation to the Creative Circle Ad of the Year awards, taking place on Tuesday, 26 March at The Venue in Johannesburg. Agency Art Director, Brinke van Zyl and Copywriter, Aadil Dhalech were given the open brief challenge.
Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks (http://www.youtube.com/watch?v=cYRRAvi3cpw)
Conceptualised and executed by 1886, a small hot shop within the Draftfcb South Africa fold, it was aired and shared in the three weeks preceding the first game of the new season, the clash between the Vodacom Bulls and DHL Stormers.
A man walks into the Angry Moose Bar and orders a Savanna. “So, what makes the Angry Moose different?” The bartender, a moose enthusiast in a moose antler headpiece, looks over at the moose memorabilia in his bar and says: “Well, we’ve got all these mooses.” This sets off a few moose-chievous questions from the [...]
Draftfcb Johannesburg is celebrating this week with two television commercials on Millward Brown South Africa’s list of the 20 Best Liked Ads of 2012. The agency is no stranger to the list having won more places than any agency in history. This time they managed to notch up 2nd place and 20th position on the [...]
For the tenth consecutive year The Jupiter Drawing Room (Cape Town) developed the advertising and design collateral for Cape Town’s annual Design Indaba.
The Jupiter Drawing Room (Cape Town) was challenged by Lucky Star to develop a new brand campaign which represents the positivity and optimism of one of South Africa’s most loved, iconic brands.
Y&R Cape Town recently appointed Justin Joshua as Creative Group Head to oversee Edward Snell, Land Rover, Caltex and the Telkom account. Justin is creatively driven and passionate about making work that changes hearts and minds. Commenting on his appointment to the agency, he said, “We’re in exciting times in the communication industry [...]
Hellocomputer, one of South Africa’s leading full service digital agencies, recently rolled out a new social media campaign for Red Heart Rum and Olmeca Tequila that promoted both brands and their sponsorship of RAMfest 2013. South Africa’s biggest annual alternative music festival, RAMfest is a spectacle of sound, light, dance and rock ‘n roll bringing [...]
Red September has been appointed as the agency for The Car City Group including the Car Service City and AutoMate franchise brands. We are looking forward to work with them, we have been brought in to assist with their above and below the line advertising. Quintin Benade – Marketing Director@Red September.
Ask 50 marketing professionals what branding is, and you’re likely to get 50 different answers. Likely variations will include building a reputation, and positioning an organisation perceptually to address a perceived customer need relative to competitors – relevant definitions, but perhaps too narrow and too externally driven.
FoxP2 named global ‘Responsible Drinking Campaign’ winner at Diageo’s Marketing Brilliance Awards 2200HR GMT Wednesday 27 February 2013
FoxP2 has been honoured as a global winner at Diageo’s Marketing Brilliance Awards.
FoxP2 is proud to announce that FoxP2 Johannesburg officially opened its doors for business on February the 1st, 2013 with Grant Jacobsen at the helm. Seven years in the making, FoxP2 Group MD Charl Thom believes it will have been worth the wait.
In a first for South Africa delegates at the annual Design Indaba conference will be exposed to innovative and information rich new marketing collateral through a collaborative effort between media and marketing site MarkLives.com, trend watching portal TREND. (trendlives.info), PocketMedia® Solutions and Rapid Blue Digital.
iPads, a video camera, mobile phones, safety matches and a space blanket are the ‘must pack’ items heading for the suitcases being packed by two creative hot shots jetting off to California and TED2013 courtesy of the Pendoring Advertising Awards.
Creative directors Frank van Rooijen and James Yeats Smith were members of the 1984 team that conceptualised MK is, the campaign that won Pendoring’s highest accolade, the Prestige Award, at the 2012 awards ceremony.
Y&R South Africa is proud to announce that Rui Alves, Y&R Johannesburg’s Executive Creative Director has been appointed as Foreman of the Radio Advertising Jury for the 2013 D&AD Awards. Since D&AD represents the global creative, design and advertising communities and celebrates brilliance in commercial creativity, Rui’s appointment is a great privilege and honour and [...]
Eat Out is inviting its audience of food lovers to have a say in the next step of the brand’s evolution, through an online survey on www.eatout.co.za, which will go live on 20 February. Initiated by New Media, the company behind the Eat Out brand, the survey will gather feedback from the South African food community, which will serve to play an important role in shaping the brand in the future, says Aileen Lamb, incoming General Manager for Eat Out.
Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out. It’s a tough job facing charging Maoris, larger than life forwards and razor sharp backs at full pace. Being a Bulls player isn’t for the faint-hearted, but every week they face their fears for their fans.
Following its successful sojourn in the Cape last year, the Pendoring Advertising Awards will again hold its gala awards ceremony in the Mother City.
NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.
By David Blyth – Group MD for Yellowwood Future Architects. Marketing is confronted with a stark choice. To avoid losing its place on the business ladder, it must either step up and become an integrated hub of insight and innovation or fall down to the rung of catchy tunes and pretty pictures. Marketing risks being replaced at executive level by disciplines with a real ability to move the business needle – those departments with measureable intelligence and predictable or tangible business case delivery. Today customers are informed, connected and powerful. They will not accept irrelevant messaging or mediocre products; they will not be hoodwinked by vague or veiled promises. People generate data wherever they go, through their purchasing behaviour, online search history and their conversations – and they expect that business will use the information they give knowingly to provide products and services that they want, when they want them. Marketing is faced with a world of opportunity and its next move will decide whether it climbs or slips on the ladder of influence.
Gorgeous fashion, dreamy holiday destinations, cool competitions and exclusive events are pulling in legions of new fans to the newly revamped Edgars Club website and its associated digital platforms.
Cape Town based entrepreneur, Kent Lingeveldt, who started the customised longboard business, Alpha Longboards, has been named the recipient of The Jupiter Drawing Room (Cape Town)’s 2013 Constructus Award.
In the out-of-the box world of VISI, old is new, DIY is hip, recycling is on trend and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY ‘Bright Ideas’ issue of VISI, on shelf Monday 28 January, which is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched.
By Richard Stone, Group Creative Director – Yellowwood One of my favourite logos of all-time must be that attentive little Jack Russell pooch cognitively listening to a gramophone. A bit contrived? Difficult to reduce? Too detailed? Yes, yes… But you have to appreciate the exceptional idea behind this century old logo that came to symbolise [...]
SKYY® Vodka proudly announces the launch of its first-ever TV advertising campaign in South Africa. Renowned as the drink of choice for the world’s most stylish party people, the advert offers a taste of the glamorous lifestyle associated with the iconic spirit in the world-famous cobalt blue bottle.
Once the recession started to recede, many struggling shopping centres expected consumer spending to pick up. This didn’t happen – instead, a new shopping context has emerged in SA with many recessionary shopping patterns having become habitual. In 2012, Yellowwood Future Architects identified several key trends in shopper behaviour:
A focus on the in-store experience which will see retailers and manufacturers collaborating to provide experiential shopping
A ‘solution’ shop where retailers and manufacturers offer shoppers ‘solutions’ to their daily shopping problems
The growing impact of smartphones and the Internet on shopper behaviour
Rise of the ‘quick trip’
Issued by Y&R “Authenticity is the benchmark against which all brands are now judged.” John Grant – The New Marketing Manifesto
With an abundance of brands to choose from, and a wealth of information available from both the companies that manufacture them and the people who buy them, honesty and authenticity are emerging as the values that matter most, in a new era of branding.
Y&R Johannesburg has appointed Kingsley Potter as its Managing Director effective 14 January 2013. The appointment follows the departure of Melanie Behan, who left the agency late last year to pursue a new career path outside of advertising.
The editorial team behind award-winning digital publisher Daily Maverick has unveiled its Newswire and media syndication platform, “Newsfire”. The BETA version of the service is being made available for free to all publishers and broadcasters, with coverage of the 53rd ANC elective conference in Mangaung. Newsfire will offer breaking news, reports, analysis opinions and multi-media to susbcribers, making it a vital platform for those media outlets and corporate publishers seeking a high quality news source. Free registration is now available at www.worldnewsfire.com.
Two African originals – Amarula Cream and Alek Wek – have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season. Conceptualised by the agency’s creative director Doug Larter, art director Annie Ibbotson and copywriter Liora Friedland, the spot draws attention to Amarula’s [...]
The release of the 2012 Engager Survey, conducted by independent marketing strategy consultancy Yellowwood, identified several global trends in shopper behaviour that have also changed the way South Africans shop. Two of these are the increased trust that private labels enjoy and what this might mean to the brand managers of products, as well as a change in the shopping patterns of South Africans who are now more inclined to ‘convenience shop.’
A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.
One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon.
Draftfcb South Africa was one of the agencies in the spotlight this week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards.
It is no secret that marketers spend a small fortune on studying shopper behaviour and use that information to shape the shoppers in-store experience. But what is required now is to translate that same effort to the on-line store.
The creativity and strategic thinking of leading content marketer New Media are clearly on tap, as evidenced by their recent win of a competitive pitch for the publication of SAB Leaders Magazine. New Media, who already handle internal communications for Multichoice and First National Bank, will take over the publication of SAB’s employee magazine, [...]
The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.
Pick n Pay Fresh Living, SA’s top selling food magazine, is delighted to announce that they were one of the big winners at the annual PICA Awards held last night, 15 November 2012, at Emperors Palace, Johannesburg. Produced by John Brown Media for the retailer, Fresh Living magazine scooped four of the most prestigious awards – Best Supplement for ‘Wonderful World of Green’, Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.
From New York, to Cape Town and Johannesburg, New Media continued their award winning streak of 2012 at the Pica’s last night. Plascon Spaces scooped top honours in the Visual Production of the Year category and New Media also hauled in 9 Highly Commended accolades for their consumer and customer titles including Woolworths TASTE, Eat [...]
The newly established 60 CSI, a specialist Corporate Social Investment unit headed by collaborative communication and advertising agency 60 layers of cake’s new Creative Partner, Liezl-Mari van Rensburg, has taken on another new client – the second since its inception in July.
The Jupiter Drawing Room (Cape Town) has announced details of its Constructus Masterclass 2012 and has invited small local creative enterprises to participate.
Collaborative Communications 60 layers of cake South Africa has won the business of leading South African online travel consultancy, Flightsite.co.za. Flightsite, founded in 2008 and now in its 5th year of operations, was voted Africa’s Leading Online Travel Company at the World Travel Awards in 2011.
The Cape Town office of 60 layers of cake has had a flying start to the year with numerous new account wins across the legal, fashion, beverage and sports sectors. Not only has the agency cemented the market’s belief in a collaborative communication model, it has seen its social- and earned media hub go global with the signing of two international anchor clients on the back of recent collaborations in the European market.
MACHINE recently launched this year’s ingenious Marmite Halloween tactical campaign, ‘Don’t be afraid of the Dark’, which encourages people to be brave and try the original dark stuff, because there really isn’t anything to be afraid of.
November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.
The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.
Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback.
Social media is no longer about the platform, it is about how to build social businesses and brands.This finding is among social media trends identified by industry pundits interviewed by local trendwatching site, TREND., for an indepth report into social media.
Called, ‘Socialising enterprise’, the trend report, sponsored by Quirk,states that social media works for great brands which deliver on their promises, like with any other facet of marketing strategy.
‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
While remaining true to the company’s over-arching promise of ‘Power to You’, the promotion is a major component of Vodacom’s intention to give customers more this summer.
One of the most astounding campaigns of 2012 has to be the Bulls’ ’Get Your Pink On’, a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking. Key sponsor Puma, which has a long-term deal to supply full technical kit to both the Blue Bulls [...]
Hellocomputer, one of South Africa’s most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.
The agency was awarded with a total of 10 accolades across a variety of categories demonstrating its ability to deliver results-orientated creativity.
For at least half a decade, the demise of the traditional TV industry has been predicted. Much like newspapers before them, the changing face of technology and on-demand content is stealing eyes away from their traditional channels and the advertising that funds them.
The print industry ignored this for a decade – one of booming success – but these were death throes, and they eventually collapsed. At the moment, TV is facing all the same warning signs; the same audience moving to consuming their entertainment through different media – online, on-demand and recorded on PVRs. And just like print before it, TV is going to have to eventually deal with their share of media spend shrinking dramatically.
The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.
Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. A relative unknown compared to the company’s petroleum brand, Chemicals and Special Products wanted to demonstrate to other Engen employees its abilities and the role [...]
It’s no surprise that the John Brown Media team behind South Africa’s favourite food magazine, Pick n Pay’s Fresh Living, received top results at the annual Galliova Awards on the 19th of October – with talented foodies Justine Drake and Anke Roux being recognised for their outstanding work.
To encourage and showcase a pioneering spirit in creativity and innovation Draftfcb and Hellocomputer are hosting a 48-hour hack-a-thon. With prize money totalling R10 000, the hack-a-thon is open to teams of no more than 5 members. These can be active in the marketing, communications and IT industries … or not. The only prerequisite is [...]
19 October 2012 It probably comes as no surprise, but, as usual, Captain Morgan has been on top form, successfully sparking parties port, starboard and center. In his most recent escapade, he traveled to Thailand to gate crash the Sports Illustrated swimsuit shoot. With all this excitement hitting the shores of Phuket, Urbian, a digital innovations [...]
Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.
Hellocomputer, one of South Africa’s leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.
To demonstrate an under counter washing machine’s unique capabilities and capacity LG and Y&R decided to take advantage of the 2011 Rugby World Cup. LG’s 11kg steel washer was built in front of the player’s tunnels during the international sports event of Super Rugby.Players would run out onto the field clean, play the heavy dirt duty sport, go back into the washing machine tunnel during half time, talk strategy, change into clean kits, and when the second half resumed they came back out of the washing machine tunnel clean.
As I stare at my laptop, idle index fingers poised over a lifeless keyboard, I can’t help but think that punching out another pronouncement on our glass-half-full golden future or glass-half-empty inevitable demise is going to do little to keep anyone reading beyond this. Though I can’t guarantee the golden future bit, I can offer a few simple truths I believe will shape success, all the while avoiding the predictably glib outcries of “it’s all about digital, viral, guerilla, mobile, word of mouth, social… ”
How do you let people know that Virgin Atlantic is the most affordable way to travel to London when you have little budget to reach them?
Lion Bush Baby Buffalo The Land Rover Defender Night Eyes campaign, cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes [...]
Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.
Aries Leo Scorpio Our print campaign promoting the night tours of the nocturnal animals at the Johannesburg Zoo. Created by Chief Creative Officer – Graham Lang, Executive Creative Director – Rui Alves, Art Director – Cameron Billing, Illustrator – Cameron Billing, Art Buyer – Katherine Legg, and Account Manager – Riaan Koster.
By Y&R SA CEO: Andrew Welch In media interviews it is often said that the question most feared by the unsuspecting interviewee is the simple ‘Why?’ Beneath its benign and familiar surface, lies a probe so searching and a trap so open, that even the most rehearsed response is unable to withstand such limitless scrutiny. [...]
Toyota South is revving the South African vehicle market with the launch of the Toyota 86. The high-performance coupe made a grand entrance with a television commercial that tells potential buyers to ‘go play’. This is being supported by a through-the-line campaign. Senior Manager for Marketing Communications and Planning, Pieter Klerck, briefed Draftfcb Johannesburg to [...]
Four creative proposals have received the green light from Your Street Gauteng, winning a total of R250 000 in project funding. The Your Street Challenge, in association with the Gauteng Tourism Authority, asked regular citizens in Gauteng to use innovation in order to improve their lives. An overwhelming number of participants answered the call, with [...]
Hellocomputer, one of South Africa’s leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.
After reaching the depths of despondency over the lack of digital entries, Pendoring judges and entrants are equally delighted that the digital drought has finally been broken this year.
The Pendoring Advertising Awards not only received excellent digital entries this year, but to boot, Ogilvy Johannesburg’s ingenious campaign MK is… walked off with the highest Pendoring accolade, the Pendoring Prestige Award. Special mention was made of the excellence in the digital mixed media campaign.
In the last year, shopper marketing has enjoyed a bigger piece of the marketing budget than ever before. In fact, it is expected to show 21% year-on-year growth in budget allocation in 2012 globally. But what is the value of shopper marketing to different brand categories and how should marketers interpret this trend in the [...]
In line with the global publishing trend pursued by international fashion titles, Edgars Clubmagazine re-launches this month in a nifty new handbag-sized format. Along with the new compact size, an extra 16-page section will be added to every issue, making the magazine a convenient and comprehensive style guide for an in-store shopping spree. The October [...]
Consumers are creatures of habit when buying food, a survey by Answered, the research arm of digital agency Machine has found.
“Consumers typically have a brand repertoire when they shop as a means of ‘survival’, owning to the massive brand options available when browsing in-store,” says Adrian Hewlett, the agency’s CEO.
They conducted an online poll last month to test the South African consumer’s relationship with food brands and advertising.
Fels, who was previously Business Unit Director at 34 and responsible for handling SAB and Foodcorp, has strong experience in strategic brand management, and more recently extensive experience in core shopper marketing, consumer engagement and sales promotions.
In his capacity as Deputy Managing Director, Fels will focus on driving the integration of the specialist business divisions within MACHINE, fostering the growth of the inherent strategic abilities and, in turn selling this turnkey solution to the agency’s existing and potential clients.
Saatchi & Saatchi Cape Town developed an in-store promotion for Wordsworth Books to demonstrate the store’s closing down sale and being ‘Between Places.’
Saatchi & Saatchi Cape Town illustrates how books ‘Take you places’ with poster displays for Wordsworth Books. The poster campaign illuminates the idea, when you open a book, you open yourself up to adventures that can take you anywhere.
Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle. Of the four awards made in that category for July, Hellocomputer took 1st place for the work it did for long-standing Draftfcb client, Toyota SA, on the [...]
John Brown Media, part of a global leading content agency, is proud to announce that it has secured development of the Edgars Club website and associated digital platforms.
Looking for your creative break? Look no further than the Emerging Creatives programme at Design Indaba Expo 2013.
Forty young designers, five days of pure inspiration, and a once-in-a-lifetime opportunity. That’s the Emerging Creatives programme at Design Indaba 2013. We’re inviting aspiring local designers to apply for a place in this sought-after programme, which launched the careers of rising stars such as Daniel Ting Chong, Andile Dyalvane and Laduma Ngxokolo.
First a bumper crop of entries, followed by a record number of finalists – no fewer than 92 compared to last year’s 74. This is the proud achievement of the Pendoring Advertising Awards on the eve of its very first awards evening in Cape Town. Judging was done by a panel of 12 experts in [...]
South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. Established in 1994 by all the leading Afrikaans media role players, the Pendoring Awards [...]
Watch how! Click on http://youtu.be/GYsJ_GAdoIk and share with all your friends. See you in Cape Town on 21 September!
Like South Africa’s ‘golden’ Olympic stars recently did in London, Pendoring performed excellently on own soil by setting a new record with the biggest crop of entries over the last 15 years!
Riaan van Wyk and André de Wet from Draftfcb Cape Town, winners of the 2011 Pendoring Prestige award, say the Big Apple blew their creative minds wide open, and they already started incorporating some of what they learnt there into their work. This creative duo recently returned from the overseas study trip they won as part of their prize last year.
Draftfcb South Africa has confirmed – once again – its status as the country’s leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.
Recognising the creative agencies behind the big brands, the award is calculated on a points system for agencies with clients that achieved first, second and third place in the Sunday Times Top Brands Survey.
Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market.
Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.
Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website.
McPherson, ex Ogilvy Cape Town Group Creative Head, has over 11 years of experience working across blue-chip brands such as Volkswagen, Kraft Foods, Castle, Carling Black Label, BP, and Castrol. He is the recipient of numerous prestigious local and international awards, including Loeries, One Show, Cannes, D&AD, Clios, Eagles, and Apex.
Appletiser have appointed Machine as their official Below the Line agency. Machine will handle all BTL creative work, sales and trade promotions for the brand.
Sales for the 2013 Design Indaba Expo are now open! Book and pay for your stand before 31 August and you’ll save on our 2013 prices. The 2012 Expo covered the largest area in the event’s history and next year we aim to be just as big, only better! Stay tuned for news of innovations [...]
An entertaining new 45” TVC from Vodacom is urging Super Rugby supporters to get on their ‘super gees’ as the round robin tournament enters its final stages.
John Brown Media, a leading global content agency, has been selected by Spur Steak Ranches to publish Totem, their quarterly edutainment magazine. Packed with fun activities for children and distributed in more than 230 restaurants nationwide, Totem is the biggest circulating kids’ title in South Africa and features ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave [...]
Vodacom’s new television commercial illustrates how a relatively high-brow concept like ‘connectivity’ can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.
Africa’s first tablet-only daily news publication, iMaverick, will evolve into a weekly periodical as from 1 July 2012. Released through Apple App store in October 2011, iMaverick will migrate to a weekly format from its current daily format in response to reader requirements. At the time of launch, iMaverick was the third tablet-only daily ‘newspaper’ in the world that wasn’t underpinned by a physical paper edition.
Saatchi & Saatchi has developed an emotive 60 second TV commercial, featuring Minister of Public Enterprises, Malusi Gigaba, for the 49M national energy efficiency initiative, to drive awareness around the challenge of conserving electricity consumption during the winter months.
Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.
MarkLives.com, the advertising, design and media site getting known for exacting content relaunched on 01 June 2012 with a new content schedule and sponsorship base in an effort to monetise the site and reinvest in growing the offering. Run by Herman Manson, the site provides a journalism-driven platform for industry news, opinion, analysis, case studies, [...]
MarkLives is dedicated to quality high-end journalism but we have always had requests to run company press releases on the site. Because we have not been able to find a way to do so without it interfering with our journalist produced content we have declined to do so in the past. The Company News Office [...]