MINI raises the bar uh flag

Posted by on August 16, 2010 · Leave a Comment 

A marketing campaign for a very small car grabbed hold of the imagination of millions of vehicle owners in a very big way for the 2010 FIFA World Cup. South Africans enthusiastically embraced a campaign, initially driven by MINI, to place the South African flag on the side-mirrors of their vehicles. Karen Valle, GM of MINI South Africa, talks to me about how the 6 Colours to Stand... Read More

Category S'HOT Creative, Special Report: World Cup 2010 · Tags , ,

Cape Town ‘heart’ soccer

Posted by on August 10, 2010 · Leave a Comment 

Cape Town Tourism, the city’s public-private partnership to drive tourism in the city, certainly impressed with its pro-active, post FIFA World Cup 2010, report back to stakeholders. Cape Town Tourism CEO Mariette du Toit-Helmbold talks to Bizcommunity.com about the local industry’s strategy pre-and post world cup and why she believes disappointing occupancy levels doesn’t... Read More

Category Special Report: World Cup 2010 · Tags , , , ,

World cup: The Mercury takes on Babel

Posted by on July 22, 2010 · Leave a Comment 

In Durban, The Mercury’s editor Angela Quintal grabbed the 2010 FIFA World Cup as an opportunity for some creative thinking and innovation at her paper. Quintal decided to use the event to show the market (and her readers) that “as a newspaper The Mercury was not the conservative business read of old and could lead the way in terms of a fresh and different approach.” She... Read More

Category Changing the Business, Media, Special Report: World Cup 2010 · Tags , , , ,

World cup: newspaper editors innovate amid circulation decline

Posted by on July 22, 2010 · 3 Comments 

The 2010 FIFA World Cup has been the biggest South African news story so far this year. The tournament dominated media coverage over several months, both in the build-up to and during the actual event. Newspapers sat between a rock and a hard place during the world cup, as television ruled with its live broadcasts and online was first with live commentary, opinion and blow-by blow... Read More

Category Media, Special Report: World Cup 2010 · Tags , , , , , , , , , , , , ,

TV’s world cup, but real growth for online too

Posted by on July 13, 2010 · Leave a Comment 

TV owned the 2010 FIFA World Cup. There, I said it. While the Internet increasingly owns breaking news and the various South African news portals came up with numerous strategies for making their world cup content as engaging as possible, it could not even attempt to mimic the vibe of families, friends, even communities, gathering together in the real world in front of TV screens... Read More

Category Communication, Media, Special Report: World Cup 2010 · Tags , , , , , , , , , , , , , , , , , ,

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