“If you want loyalty, buy a dog”
By Mike Abel. Grant Fairley may have been right when he bluntly stated, “If you want loyalty, buy a dog”. I include close family, trusted colleagues and clients and other true friends into this little equation (no offense to any of them) but pure transactional customers…mmm, not so sure. Loyalty is defined as “a feeling of devoted attachment and affection”. Now if we are... Read More
More than a million South Africans active on Twitter
Last week’s announcement of research findings on social media in South Africa highlighted the rise of Twitter. Arthur Goldstuck digs deeper into the data to explain what it all means. When we were young, oh, about four years ago, tweeting was something you left for the birds. Twittering was high-pitched gossip among ageing busybodies. Then it was given capital letters and a 140-character... Read More
BrandsEye declares its independence
Reputation management practitioners are increasingly keeping an eye on the internet and especially social media as consumer conversations, especially ones on what to – and not buy – shifts online. Locally BrandsEye has emerged as an important tool in tracking an organisation’s online reputation. Many clients are agencies tracking conversations on client brands and marketing.... Read More
Idea Bounty eyes UK future
Idea Bounty crowdsources creative ideas. Organisations put out a pitch, thousands of creative minds from around the globe conceptualise possible campaigns, Idea Bounty shifts through the deluge and places the best ideas before their client. Client picks, creative get anything from $1 000 – $10 000 for their concept, which client now owns. Brands that have pitched for creative... Read More
Core leadership failure at RIM
Research in Motion have finally acknowledged the reason for the near-global BlackBerry outage. But the fault goes deeper than the network alone, writes ARTHUR GOLDSTUCK. Research in Motion (RIM) have blamed the near-global BlackBerry outage, now into its fourth day, on a core switch failure. “The messaging and browsing delays being experienced by BlackBerry users in Europe, the... Read More
