Loerie and Pendoring Awards join forces during Creative Week
This year the annual Loerie Creative Week, taking place in Cape Town from 15 – 23 September, will incorporate the Loeries Judging Week and Seminars, the Pendoring Awards and the two Loerie awards evenings. The 34th Annual Loerie Awards ceremonies will be held on Saturday 22nd and Sunday 23rd September at the Cape Town International Convention Centre while the Pendorings will host... Read More
Does the #DASO campaign make good advertising?
by Johann Schwella The new poster released by the Democratic Alliance Student Organisation (DASO)has, to put it mildly, caused a stir. Many commentators have quoted race, sex, and countless other reasons as to why this is a good or a bad advert. I’m going to try and stay away from the obvious ‘traditional’ South African tensions and dissect this from a brand and advertising... Read More
Pulp fiction with Jungle Jim
So you want to start a magazine. How far do you think R1500 will take you? Quite far, it seems, as Sean O’Toole brings you a true story about the impossible. Jungle Jim is a cheaply printed magazine from Cape Town. Wrapped in a hand-printed cover, it features mainly words. Original genre fiction from Africa. Cop stories. Sci-fi. Mall stories. Underground stuff. African fiction.... Read More
2011: The best of MarkLives // Marketing & brand stories we covered
2011: The best of MarkLives // Marketing & brand stories we covered January, 2011 We didn’t like the talking Cell C ads Associated Magazines has just placed an audio ad featuring Trevor Noah on behalf of Cell C in the latest editions of Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector’s edition House and Leisure Food. “Welcome to the World... Read More
The silence on COP17 and its unintended lesson for South Africans
South Africans have an extraordinary social conscience, says Thomas Kolster, the Danish communications consultant and author of the soon-to-be released book The Bible of Goodvertising (from Thames & Hudson) who is visiting South Africa in the run-up to the COP17/CMP7 conference being held in Durban, 28 November – 9 December 2011. Which is why the lack of public debate... Read More
