EXCLUSIVE: Ninety9cents lands Capitec, sees 43% growth y/y
by Herman Manson (@marklives) Cape Town headquartered agency ninety9cents has landed the ATL Capitec account* – probably the most exciting banking brand any agency can hope to work on. Capitec, it’s estimated, spends R80 – R100 million on advertising through a year. The account win follows a financially sound year for the agency in which it grew revenue by 43% year... Read More
The rise of Machine
by Herman Manson (@marklives) So there is this online media sales house right, small fry really, just one guy selling space on a website at a time when internet advertising was fairly undeveloped in the South African market. It’s not really even a sales house, more like a sales guy with a bit of ambition. He’s selling ad space on the MSN portal from his lounge, but it drives... Read More
Exclusive: Cell C drops King James, FoxP2 – retains Ogilvy
by Herman Manson (@marklives) Cell C has decided to drop King James and FoxP2 as its advertising agencies. Cell C had announced in February that it had appointed FoxP2, King James, Prima Plus and Trigger/Isobar as its ad agencies. King James and FoxP2 were to replace Ogilvy Johannesburg. Ogilvy will now be retaining the Cell C business. The news in February that FoxP2 and King James... Read More
140 BBDO finds new relevance, success
by Herman Manson (@marklives) One year on and 140 BBDO, the agency formerly known as Net#work BBDO Cape Town, has found that its identity change and internal organisational behaviour shift is paying dividends. Of the three pitches it undertook in 2011, it won the two in which it was the incumbent and then scored one of the biggest accounts in Cape Town when it bagged the third in... Read More
SA agencies take four Yellow Pencils
The 50th annual D&AD Awards has resulted in four Yellow Pencil wins for South African ad agencies. Ogilvy Johannesburg took two awards while Grey Advertising and Net#Work BBDO took one each. The full list of D&AD winners from South Africa including the breakdown for which categories they were awarded are included below. AGENCY CATEGORY PRODUCT & TITLE YELLOW PENCIL Grey... Read More
