Exclusive: Quirk Cape Town grabs top ECDNovember 14, 2012
by Herman Manson (@marklives) Conn Bertish has been appointed as the new Executive Creative Director of Quirk Cape Town. Bertish is currently the ECD of JWT Cape Town and member of the JWT global creative council.
Bertish started his career as a copywriter at Ogilvy & Mather in 1999 and became a senior copywriter at The Jupiter Drawing Room Cape Town in 2000 before moving to Saatchi & Saatchi as a creative director. He has been with JWT for close to seven years.
James Mckay, Managing Director of Quirk Cape Town, says the agency has been talking to various top creative talent, including Bertish, for close to 18 months. Mckay, who also worked at JWT before joining Quirk and knows Bertish well, says the agency had to bring an ECD on board with a background in strong idea centric campaigns and that Bertish has a great track record in this regard.
Mckay describes Bertish as dynamic, passionate, a natural leader and passionate about creating advertising that has the ability to connect with people.
Quirk is being positioned to take on any agency in South Africa, and across the continent, in the ideas space, according to Mckay. At the moment the water flows both ways, says Mckay, with agency groups up skilling in the digital environment, and digital agencies bringing on board big brand and idea centric thinking.
Bertish takes up his new position in January 2013.
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