Charl Thom tackles current agency compensation models – “we need to move from cost to value”
by Charl Thom, Group MD, FoxP2 To date the advertising industry has still not figured out the perfect compensation model. One that ensures the agency is paid correctly, and in proportion to the value of the work it delivers for a brand, rather than just the time it took to deliver the work. Right now an idea or campaign that turns around the fortunes of a brand and business would more often than not cost exactly the same as an idea or campaign that has had zero effect on a brand’s... Read More
Matthew Bull: “I despise the research of advertising”
I despise the research of advertising. An open letter from Matthew Bull – The Bull-White House. A letter from New York. Look let me not sit on the fence here. I despise the research of advertising, particularly at conceptual stage. It brings nothing but vanilla to the table. I’ve just sat through the research debrief on a new campaign of ours in which they basically told us to leave the lines of the print and digital work as they were, but take out the person delivering... Read More
Exclusive: HiringBounty.com disrupts recruitment industry with social power
by Herman Manson (@marklives) I often receive emails from friends with links to job posts and a note that says “this will be perfect for you” (just in case your business goes belly-up or you actually want to afford that new car – though that part goes unsaid). Greg Schneider has launched a start-up that taps into networks of friends to bypass recruitment agents and crowd-source candidates for positions in the marketing and technology industries. Schneider’s... Read More
Magazine covers we love (Olympic style)
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlutZA. Olympic 2012 fever is everywhere! I’ll definitely be watching the Opening Ceremony tonight, but until then, here’s an overload of Olympic-inspired... Read More
Brand reinvention: Nintendo is about to lurch out of the tomb once more with Wii U GamePad
Nintendo is doing its own zombie act: coming back from the dead with the new Wii U, writes Arthur Goldstuck (@art2gee) Are you prepared for the Zombie apocalypse? It’s a concept that has long been viral on the Internet, inspiring numerous guidebooks on how to prepare for both the day and night of the living dead. You can even explore a version of Google Maps adapted to show the level of likely zombie infestation across the globe, and highlighting resources like pharmacies, hardware... Read More
