Top 10 of 2012: The worst magazine covers of the year
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them. By media blogger MediaSlut. Previous TOP 10 lists: TOP 10 South African covers of 2012 TOP 10 International covers of 2012 It’s impossible for us to see all the covers... Read More
Advertising’s 5 Biggest Lies
by Bob Hoffman (@adcontrarian) Among our fellow citizens, it is commonly believed that we ad hacks get paid to lie. While I am not prepared to stipulate, I do concede that sometimes we don’t quite tell the truth, the whole truth, and nothing but the truth. So when you set out to write a piece entitled Advertising’s 5 Biggest Lies, you are begging for trouble. It’s like writing Las Vegas’s 5 Worst Buffet Dinners or Pepsi’s 5 Dumbest Marketing Ideas.... Read More
Ad of the Week with Oresti Patricios – You’ve got the power
MarkLives Ad of the Week with Oresti Patricios - You’ve got the power Given that this is the last ‘Ad of the Week’ for 2012 it feels good to celebrate the power of the individual with an advert that comes to us from Cell C, and which is very reminiscent of those legendary Apple ads, that famous campaign that put the company back on track when it had lost its way. You know the ads, probably off by heart. But for the sake of nostalgia, let’s read those words again: “Here’s... Read More
South Africa’s top 10 most popular YouTube videos in 2012 – Made and Viewed by SA!
The most popular YouTube video results for 2012 are out. The list shows the South African videos that recorded the largest number of views on the popular social media platform over the past year. The list is ranked in order of South African popularity, determined by views: 1. I FINK U FREEKY’ by DIE ANTWOORD (Official) 2. Izikhokho Show – Jesus is a Shangaan 3. The Soil -Sunday 4. Trevor Noah: Crazy Normal – President Jacob Zuma’s Speech 5. Izikhokho... Read More
Media myths about the new Instagram Terms of Use
by Paul Jacobson A number of media services are clinging to the idea that Instagram is selling users’ content and that Instagram has the right to do this in perpetuity. As usual, many of these media services have not taken the time to actually read and understand the Terms of Use or the changes that are coming next month. The user-centric license model The fundamental shift from the model in the current Terms of Use and in other services like Twitter and Flickr to the model... Read More
