Detergent Company Successfully Aligns Staff Member to Brand
Detergent brand BlitzIt is already enjoying returns on its internal brand alignment strategy, as evidenced by the recent ‘brand alignment’ of a BlitzIt staff member. John Doe reports… Alicia Waggi, senior technical assistant in the BlitzIt IT department, has formally declared her love, respect and admiration for the BlitzIt brand, whilst simultaneously acknowledging profound synergies between her personal life and her work experiences at BlitzIt’s Bryanston headquarters. Waggi’s... Read More
A case for creative technology and technological creativity
Team Derrick, Myles Hoppe, Mark Stead and Livio Tronchin, asks how innovation, technology, creativity and an entrepreneurial spirit can come together to build a creative economy for Cape Town that is more than skin deep. Building the proposition of Creative Cape Town is imperative to the city’s survival in business. The city is still fundamentally a fishing village/holiday destination and does lack the hard-working business, although the hard-working mentality certainly... Read More
The perils of the online discounting culture for your brands and business
I’m fascinated by the growth and proliferation of the on-line couponeers and discounters like Groupon, Catch of the Day and the like. “Everyone loves a deal” this we know, but what does it mean to brands, margin, customer trust and sustaining pricing models? Asks M&C Saatchi Abel boss Mike Abel. I’m reminded of Barbara Woodhouse, the iconic 80’s dog-trainer – she of the high-pitched “Walkies” fame. Barbara used to say “a trained dog is a happy dog”. The... Read More
Data dreams come true
The last two weeks saw massive price cuts in mobile broadband data charges – but a few nightmares still lurk in our broadband bills, writes ARTHUR GOLDSTUCK . The humble 3G modem that’s become an indispensable accessory to any laptop just got humbler. Once upon a time, six years ago, it was a tool for the truly elite. With the cost of data then R50 per Megabyte (MB), it was a luxury item that only the wealthy or the desperate would use, and then only very sparingly. After... Read More
San Reddy to lead PR firm marcusbrewster
San Reddy, best known to South Africans as a former primetime news anchor on free-to-air channel e.tv, has been appointed MD of the public relations firm marcusbrewster effective 1 August 2011. He replaces Hein Kaiser, who left to launch his own agency, RedStar Communication. San Reddy Reddy will be based primarily in Johannesburg. He was headhunted for the position by a recruitment agency and re-joins the corporate world after a three-year stint as an independent communications... Read More
