PICAs aim to regain credibility
Where there are award shows, there is grumbling. About the judges, the rules, the loopholes. The “something-for-everyone” mentality draws in entry fees and fills up gala functions – just ask the local ad industry. The statues are there, if only all of them came out attached with a healthy dose of credibility. The PICAs are the only ranking magazine award in South Africa but the narrow content categories, particularly in the business-to-business section of the... Read More
Feedback re: Andrew Human
Andrew Human, MD of the Loerie Awards, disagreed with my article titled Fall in entries for Digital Loeries points to adoption issues published on BizCommunity.com. This is what he had to say: Mr Manson’s assertion that “fall in entries for digital points to adoption issues” is simply not supported by our entry statistics. A breakdown of the digital category for 2009/2010 shows: 1. Online advertising remained virtually unchanged with 32 entries vs. 34 in 2009; 2.... Read More
Fall in entries for Digital Loeries points to adoption issues
Wading through the near endless amount of PR on the digital transformation and seamless integration of digital into the advertising world, it must be a little disconcerting for Clint Bryce, chairman of both the Digital and Online Advertising judging panels of the 2010 Loerie awards, to see entries in these categories decline this year in spite of steady growth in online ad spend. The Digital Media & Marketing Association (DMMA), formerly the OPA, reports Adex figures for June... Read More
Reasons for ANC media clampdown becoming clearer
To see why the ANC wants to clamp down on media freedom and effectively squash investigative journalism through its Protection of Information Bill, the proposed state-funded media appeals tribunal and a number of other legislative efforts, you simply had to open up a newspaper over the past week. President Jacob Zuma’s son, Duduzane Zuma, along with the increasingly infamous Gupta family, pulled a show stopper when their company Imperial Crown Trading (ICT) was awarded ArcelorMittal’s... Read More
MINI raises the bar uh flag
A marketing campaign for a very small car grabbed hold of the imagination of millions of vehicle owners in a very big way for the 2010 FIFA World Cup. South Africans enthusiastically embraced a campaign, initially driven by MINI, to place the South African flag on the side-mirrors of their vehicles. Karen Valle, GM of MINI South Africa, talks to me about how the 6 Colours to Stand By campaign came about, and how it snowballed into one of the defining images of SA unity during... Read More
