Comments on: The Mercury, IOL quotes MarkLives, forgets to credit us http://www.marklives.com/wordpress/2010/03/the-mercury-iol-quotes-marklives-forgets-to-credit-us/ Media, marketing, design and advertising translated for the rest of us Wed, 08 Feb 2012 03:29:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Herman Manson http://www.marklives.com/wordpress/2010/03/the-mercury-iol-quotes-marklives-forgets-to-credit-us/comment-page-1/#comment-25490 Herman Manson Fri, 19 Mar 2010 13:35:38 +0000 http://www.marklives.com/wordpress/?p=1073#comment-25490 Hi Angela - I was impressed at the speed with which IOL corrected the mistake after I first tweeted about it. Hats off to you guys. I still think stories edited after publication need to be flagged as such. It clears up issues around accountability and transparency for readers. We all know our newsrooms are understaffed and under resourced. Mistakes do creep in and it is only an issue if it goes uncorrected. SAPA compounded the issue with its story - one that lifted quite substantially from your own content. If anybody should be red-faced it should be Sepp Blatter, FIFA and their gang of lawyers. Civil society should not be held ransom by IP lawyers. Kulula is big enough to look after themselves - it is our informal traders and SMEs we should really be worried about. Hi Angela – I was impressed at the speed with which IOL corrected the mistake after I first tweeted about it. Hats off to you guys. I still think stories edited after publication need to be flagged as such. It clears up issues around accountability and transparency for readers.

We all know our newsrooms are understaffed and under resourced. Mistakes do creep in and it is only an issue if it goes uncorrected. SAPA compounded the issue with its story – one that lifted quite substantially from your own content.

If anybody should be red-faced it should be Sepp Blatter, FIFA and their gang of lawyers. Civil society should not be held ransom by IP lawyers. Kulula is big enough to look after themselves – it is our informal traders and SMEs we should really be worried about.

]]> By: Angela http://www.marklives.com/wordpress/2010/03/the-mercury-iol-quotes-marklives-forgets-to-credit-us/comment-page-1/#comment-25474 Angela Fri, 19 Mar 2010 12:24:15 +0000 http://www.marklives.com/wordpress/?p=1073#comment-25474 Thanks to Herman Manson for pointing this out. I've investgated and both IOL and The Mercury have corrected the attribution online and we will do so for the record in our print edition on Monday. However, in case the wrong impression wa created -- The Mercury front page story was indeed sourced and the facts checked. The reporter in question called Kulula's marketing manager Nadine Damon, who confirmed that the airline broke the news on Twitter. Damon is quoted in the article. The reporter went further and got comment from a Fifa spokesman. She erred, by conflating the original Kulula tweet with the one on @marklives. We are red-faced, but prepared to admit our mistake ... perhaps Sepp Blatter and Fifa will do the same and stop being so precious about ambush marketing. In the end, ofcourse, Kulula wins hands down given all the free publicity. Which makes me wonder -- it was probably all part of the bigger plan ala the Nandos' strategy. Well done all. We need a bit of humour in our lives. Thanks to Herman Manson for pointing this out. I’ve investgated and both IOL and The Mercury have corrected the attribution online and we will do so for the record in our print edition on Monday. However, in case the wrong impression wa created — The Mercury front page story was indeed sourced and the facts checked. The reporter in question called Kulula’s marketing manager Nadine Damon, who confirmed that the airline broke the news on Twitter. Damon is quoted in the article. The reporter went further and got comment from a Fifa spokesman. She erred, by conflating the original Kulula tweet with the one on @marklives. We are red-faced, but prepared to admit our mistake … perhaps Sepp Blatter and Fifa will do the same and stop being so precious about ambush marketing. In the end, ofcourse, Kulula wins hands down given all the free publicity. Which makes me wonder — it was probably all part of the bigger plan ala the Nandos’ strategy. Well done all. We need a bit of humour in our lives.

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