Kulula answers FIFA with new ad

March 21, 2010
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kulula answers FIFAKulula ad agency King James chose to respond to FIFAs’ legal threats with another tongue-in-cheek ad that is running in the Sunday papers today.

The ad looks similar to the original that caused FIFA and its lawyers to lose their sense of humour over the use of, amongst other things, the national flag, footballs and vuvuzelas in, gulp, combination.

The new ad, headlined Not Next Year, Not This Year, But somewhere in between (avoiding reference to 2010) replaces the image of a stadium with a rather similar looking image of the Storms River suspension bridge. Footballs are replaced with rugby balls, snooker balls and even glitter balls. Vuvuzelas definitely become golf tees. The national flag, apparently trademarked by FIFA, might be a beach towel (or not). Then there is the ‘short sighted baby’ in the right hand corner which represent Who knows Who!

It pokes fun at FIFAdiots. But it will probably fly over the heads of FIFA official dom like a green jet plane.

Comments
17 Responses to “Kulula answers FIFA with new ad”
  1. Marc Ashton says:
    March 21, 2010 at 12:30 pm

    BWAHAHAHAHAHH classic!

    Good job to the agency and the client for having the balls to take on Fifa

  2. Louise says:
    March 23, 2010 at 1:23 am

    I agree, there are lots more reasons to travel around the country; my auntie left me money in her will and now I have to find it! They say the money, not the will, is somewhere under a rock at Lanseria Airport. That’s if I can MATCH, sorry, match the money with the auntie because apparently the grave yard is long gone from people playing “one foot in, one foot out”-type games on dusty fields in townships on Sunday afternoons.

  3. Jacqui says:
    March 23, 2010 at 8:46 am

    Absolutely brilliant King James…. and kudos to the client who had to give approval to this follow up… oh and lets not forget… for having a sense of humour and the quick turnaround to go with it.
    So sick of this MMX hoopla.

  4. Spidjo says:
    March 23, 2010 at 11:42 am

    HAHAHAHAHA!! Nice one, the guy who did this is verrrry good… let FIFA try to stop this 1… lol..

  5. Nel-Marie says:
    March 24, 2010 at 9:17 pm

    Freaken Brilliant! LOL!

  6. adelle wapnick says:
    March 24, 2010 at 9:50 pm

    well done Al, think it’s a magical response to the ‘gods’….A

  7. simba says:
    March 26, 2010 at 1:19 pm

    BRILLIANT!!!!!!!!!!

  8. Stewart says:
    March 27, 2010 at 9:29 am

    Good effort – however the agency has still capitulated to the FIFA scum by removing everyhting from the ad that they complained about.

    Far from ‘fighting’ such arrogance, they have tacitly agreed that FIFA has some legal grounds. Surely – even if the agency will not risk the costly legal battle that could ensue, Kulula has the cash? Where are the balls to fight though

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