Violent Adventure Tours™®© – an alternative South African marketing strategy
If you’ve ever subjected yourself to one of those self-help books, or been unfortunate enough to have to take a course in marketing (yawn) you will have realised the benefit of selling on your strong points. If you’ve done both you will know it doubly. South African talent at chasing away foreigners, stealing their possessions and then burning what’s left was again on display recently just outside of De Doorns. Since most citizens have only a vague idea of where... Read More
Ras Dumisani – free your voice
“If there’s a next time, try Halls. Free your voice.” Cadbury South Africa in collaboration with Ogilvy Cape Town. Tweet Share/Bookmark Read More
Mark Reads: Fire those Brandhouse people!
Stories worth a read this morning: Winfrey Bets on Her Future With Cable NYTimes.com Ms. Winfrey, the billionaire queen of daytime television, is planning to announce on Friday that she will step down from her daily pulpit, “The Oprah Winfrey Show,” in two years in order to concentrate on the forthcoming cable channel that will bear her name. The most influential South African you’ve never heard of. Yet. Thedailymaverick.co.za He might just possibly have become the most... Read More
Stoner sings our national anthem (stoned?)
Stories worth a read this morning: Brown-envelope journalism [M&G Online] A shareholder in a top media services company has alleged in a taped conversation with former Western Cape premier Lynne Brown that Cape Town journalists are being paid cash “in brown envelopes” to write and influence stories for political ends. [I for one expect nothing less from an Indy paper.] The weakness of The Weekender [Bizcommunity.com] It is always sad to see a newspaper close down. Even... Read More
Nando’s poke fun at shameless ministerial gravy train
Nando’s latest television commercial is a send-up of South Africa’s parliament ministers. Their high-flying spending is used to contrast the latest, good-value offer from Nandos – three peri-peri wings and chips for only R19.95. Conceptualised by ad agency Black River F.C., they chose to partner Fresh Eye director, Cindy Lee. Black River F.C creative team: Marge Hughes – TV Producer, Ahmed Tilley – creative director, Heloise Byrne – art director, Suhana Gordhan –... Read More
