The Client: Mebucain (Switzerland)
The Agency: Saatchi & Saatchi
Illustration: Am i Collective
The Brief (to Am I Collective): Each character is portrayed as a classic sideshow act of and features some kind of oddity commonly associated with a sore throat. The audience is then prompted to escape this fate (The Mouth of Horrors) by using Mebucaine, a lozenge that soothes sore throats.
Creative Solution: Various photographs were composited together in Photoshop to create the strange deformed faces of the characters.
The fonts used in the signs were designed by Am I but modelled in 3D. The ads ran in Switzerland.
Creative Team: Larissa Elliott (Art Director), Anton Crone (Creative Director), Jillian Lochner (Photographer), Kirsten Lipschitz (Stylist), Alice Gnodde (Writer), Am I Collective (Illustration)