Masters & Savant Worldwide and TBWA Hunt Lascaris have created a TV and Cinema commercial which combines the corporate identity of Standard Bank with the fun, sun and excitement associated with watching the national cricket team play.

Says TBWA Hunt Lascaris Creative Director Damon Stapleton, “The Standard Bank global campaign focused on the  connections that Standard Bank creates. The creative team used various forms of illustration, and live action, to show how Standard Bank facilitates connections between people and between businesses globally. Standard Bank’s sponsorship of the national cricket team further demonstrates the bank’s ability to develop connections between itself and South Africans.”