Size is not everything
By Neil Higgs: Director – Innovation and Development – TNS Research Surveys It is tempting to attribute Top Brand status to brands that are simply big. After all, if a brand is big, surely it is doing something right? Yes, of course it is doing something right – but the key thing is to determine what that is – brands can be big for many reasons. So why might a brand be big? It is tempting to attribute size to marketing success. This may be the case. But it may... Read More
Cat food cashes in on District 9
The recent launch of sci-fi blockbuster District 9 presented an ideal opportunity for The Jupiter Drawing Room, Cape Town to align the Lucky Pet brand with the movie storyline through placement of the brand within cinemas. In the movie the aliens have developed an insatiable taste for cat food and will go to great lengths to satisfy their hunger for the food, even risking their lives to get their claws on a tin. Creative duo James Armstrong (Copywriter) and Andrew Lang (Art Director)... Read More
Inside Coco Joe
A look inside Coco Joe Tweet Share/Bookmark Read More
Steri Ts
Steri Stumpie is launching a t-shirt range in collaboration with Levi Strauss and nine of South Africa’s hottest young graphic designers. A limited edition run of 900 t-shirts will be available and will be given away to fans of the brand via the Steri Stumpie blog www.steristumpie.com and secret codes on Steri Stumpies in-store. The designers include: Alex Latimer: Bubblegum Theory One: Raspberry Jordan Metcalf: Marshmallow Ian Jepson: Chocolate Dylan Wyndham Jones: Strawberry Daniel... Read More
Forever Proteas
Masters & Savant Worldwide and TBWA Hunt Lascaris have created a TV and Cinema commercial which combines the corporate identity of Standard Bank with the fun, sun and excitement associated with watching the national cricket team play. Says TBWA Hunt Lascaris Creative Director Damon Stapleton, “The Standard Bank global campaign focused on the connections that Standard Bank creates. The creative team used various forms of illustration, and live action, to show how Standard... Read More
