Comments on: Advertising’s slow death http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/ #zamediafreedom - it's about your rights Fri, 30 Jul 2010 16:10:03 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: FFcommunicator http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5414 FFcommunicator Wed, 30 Sep 2009 00:41:47 +0000 http://www.marklives.com/wordpress/?p=840#comment-5414 You're dead on—the traditional agency IS dying a slow death. In fact, our firm is made up of former traditional agency pros who recognized the need to move away from the old-fashioned strategies and tactics that do little to help customers remain profitable in this post-recession economy. Companies are looking for results these days and can no longer justify the costs of creating clever image ads or glittery TV spots. Our customers appreciate our desire to help them—they trust us. They know we're not trying to pull the wool over their eyes. Social media and the Web allow us to provide affordable alternatives to traditional advertising. For more perspectives on this movement, check out "Prying the Torch From the Dead Hands of Old Marketing" and "Changing Marketing’s Old Guard" found at http://bit.ly/bN4zw You’re dead on—the traditional agency IS dying a slow death. In fact, our firm is made up of former traditional agency pros who recognized the need to move away from the old-fashioned strategies and tactics that do little to help customers remain profitable in this post-recession economy. Companies are looking for results these days and can no longer justify the costs of creating clever image ads or glittery TV spots. Our customers appreciate our desire to help them—they trust us. They know we’re not trying to pull the wool over their eyes. Social media and the Web allow us to provide affordable alternatives to traditional advertising. For more perspectives on this movement, check out “Prying the Torch From the Dead Hands of Old Marketing” and “Changing Marketing’s Old Guard” found at http://bit.ly/bN4zw

]]> By: geejay http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5391 geejay Tue, 29 Sep 2009 20:01:34 +0000 http://www.marklives.com/wordpress/?p=840#comment-5391 Interesting. But whilst digital may offer measurement recent past events shows me that this is not necessarily represented truthfully. I think that those creators of digital advertising campaigns are going to demand an entirely new creative brain. You have to try and capture the attention of millions of "clicks" aka people who all suffer from ADD. Close your eyes and tell me what desktop adverts you remember from today’s ten million that hit your desk? Self fulfilling is self fulfilling is self fulfilling… Interesting. But whilst digital may offer measurement recent past events shows me that this is not necessarily represented truthfully. I think that those creators of digital advertising campaigns are going to demand an entirely new creative brain. You have to try and capture the attention of millions of “clicks” aka people who all suffer from ADD. Close your eyes and tell me what desktop adverts you remember from today’s ten million that hit your desk? Self fulfilling is self fulfilling is self fulfilling…

]]> By: Kidd Parker http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5373 Kidd Parker Tue, 29 Sep 2009 09:42:38 +0000 http://www.marklives.com/wordpress/?p=840#comment-5373 Tim, you just said "Blah Blah" in more than eight words. Its an echo of the same anti-advertising crap we've heard for ages.... "basking in their glory" and "self-congratulatory", come on. There no approaching apocalypse. Just change, and sure those that don't may well fall to the wayside. Tim, you just said “Blah Blah” in more than eight words. Its an echo of the same anti-advertising crap we’ve heard for ages…. “basking in their glory” and “self-congratulatory”, come on. There no approaching apocalypse. Just change, and sure those that don’t may well fall to the wayside.

]]> By: riana http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5370 riana Tue, 29 Sep 2009 08:24:50 +0000 http://www.marklives.com/wordpress/?p=840#comment-5370 Did he really say "twitter rather than glitter"?! man , a line worth quoting. Of course the value of emotive appeal exist in the measured environment of the digital.. you just have to know the right metrics! Did he really say “twitter rather than glitter”?! man , a line worth quoting. Of course the value of emotive appeal exist in the measured environment of the digital.. you just have to know the right metrics!

]]> By: Tim http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5369 Tim Tue, 29 Sep 2009 08:20:50 +0000 http://www.marklives.com/wordpress/?p=840#comment-5369 Well proposed thoughts on the future of communication and the future of digital within that. Watching agencies work towards new forms of integration shows that there is indeed more of an understanding of the value of the digital realm. As the communication industry moves ahead buyers will be better informed of options and have clearer communication with companies that now have the chance to listen to consumers and would be foolish not to make use of that lifeline. The recession has given many industries a great chance to stop and rethink the way they sell themselves and their products- agencies/ creatives that survive this shake up will want to start making use of their creativity and re-look the way they approach communication and their clients. The iPhone is a great example of this- the only common thread of this product and its competitors is the core functionality- all other elements have been radically re-approached with astounding results, not to mention the new market that "Apps" are creating. Kidd Parker you offer no real argument against this article? Which in itself is a fairly strong point. Well proposed thoughts on the future of communication and the future of digital within that. Watching agencies work towards new forms of integration shows that there is indeed more of an understanding of the value of the digital realm. As the communication industry moves ahead buyers will be better informed of options and have clearer communication with companies that now have the chance to listen to consumers and would be foolish not to make use of that lifeline.

The recession has given many industries a great chance to stop and rethink the way they sell themselves and their products- agencies/ creatives that survive this shake up will want to start making use of their creativity and re-look the way they approach communication and their clients. The iPhone is a great example of this- the only common thread of this product and its competitors is the core functionality- all other elements have been radically re-approached with astounding results, not to mention the new market that “Apps” are creating.

Kidd Parker you offer no real argument against this article? Which in itself is a fairly strong point.

]]> By: Kidd Parker http://www.marklives.com/wordpress/2009/09/advertising%e2%80%99s-slow-death/comment-page-1/#comment-5366 Kidd Parker Tue, 29 Sep 2009 07:33:39 +0000 http://www.marklives.com/wordpress/?p=840#comment-5366 When last did this dude walk into an ad agency? Completely misguided, or misinformed on the current state of advertising. Oh yeah and you find one of these: "kind of genius who understands statistics instead of emotion, and twitter rather than glitter" here: http://www.kalahari.net/electronics/Toshiba-Satellite-U400-17M/35220/34399919.aspx When last did this dude walk into an ad agency? Completely misguided, or misinformed on the current state of advertising. Oh yeah and you find one of these: “kind of genius who understands statistics instead of emotion, and twitter rather than glitter” here: http://www.kalahari.net/electronics/Toshiba-Satellite-U400-17M/35220/34399919.aspx

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