Well said. There’s also a crazy sense of in-agency product-celebrity. Like if you do something for Coke you’re amazing. |Er…you’re serving another brand, that makes the brand amazing not you. And a bunch of people with no training and no title could come up with catchy slogans – people who watch tv and movies. Anyway.

Also read an interesting thing on brainstorming. That those with social skills and charm [and usually no ideas] tend to dominate brainstorms, and fewer ideas tend to be discussed than if each person were encouraged to share equally, and to consider each on its merits. It usually becomes a food fight, the the food flung the hardest at the ceiling wins.

http://women.timesonline.co.uk/tol/life_and_style/women/the_way_we_live/article6710184.ece
The problem with brainstorming, says Wiseman, is twofold: a group setting can inhibit certain individuals from putting forward original ideas (as well as encouraging uncreative but charismatic members to dominate); and groups tend to allow themselves to be monopolised by just one idea: “If I was an employee I wouldn’t be coming up with crazy ideas in the hope that they’re going to yield something because you’ve got your boss in the meeting.”

Instead, Wiseman suggests that individuals dream up several fully formed ideas on their own that are then given equal weight in the meeting.