Internet Solutions: from ‘what if’ to ‘when’

The new IS when ‘what if’ becomes ‘when’ brand campaign includes print and outdoor advertising, a redesigned corporate identity (CI), digital and social media elements, PR and event management. The above-the-line print and outdoor elements aim to capture the essence of the IS brand, with a surreal depiction of technology set against the backdrop of peoples’ everyday lives, encapsulated through everyday headlines. Full service creative agency Hello World created a central... Read More

Domus looks to Africa

The design and publishing agency, The President, has collaborated with Berlin-based design agency, onlab, on the Intersections pages for the July/August issue of the Italian architecture and design magazine, Domus. Nicolas Bourquin, Managing and Creative Director at onlab, approached The President to design the cover and four illustrations for the Intersections pages of the Africa issue. The style of the illustrations by Hannes Bernard were inspired by Dutch wax fabric designs. Tweet Share/Bookmark Read More

First kiss – great ad produced here in Cape Town

A story about a little boy’s first kiss and his willingness to share what he has been given with the World. Product/Service: OLF Title: The Kiss Country of broadcast: Norway Production Company: Velocity Films Production Company City: Cape Town Director: Keith Rose Producer: Toni Marais Agency: Kitchen Reklamebyra Art director: Anne Granvingen Copywriter: Bendik Romstad Agency Producer: Caroline Werring Otnes Account executive: Ellen Hilleren Tweet Share/Bookmark Read More

Beefing up Pinocchio for Mr Min*

Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. The campaign takes inspiration from cologne advertising. Mr Min Natural Essences is positioned as “the new fragrance for wood”, in a line reminiscent of a fragrance ad. In addition to the print ad, Euro RSCG also created an in-store display that brought the fragrance counter... Read More

Media junkets from hell

THE RECIPE: Take whatever disparate journalists you can lure, stuff them into a plane. Fly them down to East London. Take them on tour. Feed them. Encourage them to drink. Throw free goodies at them. And hope like hell they give you good coverage for the new logo you’re unveiling. Story by Mandy de Waal. I’m standing in line with a gaggle of other journalists waiting to pick up my gift – a Slazenger wind breaker – when I think of the ‘red envelope’ practice in China.... Read More