Ogilvy Cape Town has come up with a wonderful ad for the launch of the Golf 6 that is bound to end up being one of our favourate ads for the year.
The team flew up to Namibia, which has the world’s largest wild cheetah population, and found with a woman called Marlice van Vuuren who rehabilitates wild animals, including cheetahs at her game farm near Windhoek. She drove a three-legged cheetah that she was rehabilitating around in her bakkie. The Golf 6 found its launch star. Its director was Henry-Alex Rubin, an Oscar-nominated documentary director now directing commercials.
Creatives: Henry-Alex Rubin (Director) .Prabashan Pather and Michael Lees-Rolfe (Art Directors), Sanjiv Mistry (Copywriter)
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What a BRILLLIANT, BRILLIANT advert. It is being spoken about everywhere and whoever thought of this ad deserves every advertising medal going. It will certainly be a very hard act for VW to follow, in fact an impossible act. Thank you for delighting our screens and giving us an advert which is a pleasure to watch. I can’t wait for it to come on TV every night.
Lorna.
A wonderful hearwarming story, Marlice is doing a fantastic job. Please also spare a thought for the Baviaanskloof leopards faced with extinction, thanks to the barbaric gin traps still being produced in that region! Congrats to the Landnmark Foundation for sterling work being done to outlaw these gin traps, wake up South Africa, bring your legislation in line.