JZ sex pistol
IF THE TSHIRT FITS WEAR IT is a new South African t-shirt label that promises to focus on amusing social and political observations. Get them at Big Blue, Boom Boom Boom, Kitsch+Kool or Sowearto! The range is designed by Bradley Kirshenbaum of LoveJozi fame. One of the designs spoof the famous Sex Pistols t-shirt featuring the Queen and the words ‘God save the Queen.’ It features the face of Jacob Zuma with the words ‘God save the constitution.’ See also: http://www.ifthetshirtfitswearit.com Tweet Share/Bookmark Read More
Rebranding the advertising industry
Consumers believe ad agencies should accept at least some responsibility for the current worldwide economic crisis and the credit crunch. Creative directors will soon be giving bankers and lawyers a run for their money it seems. Are you surprised? Don’t be. The Harris Poll, a nationwide survey of 2,220 U.S. adults by Harris Interactive found that 66% of Americans believe advertising agencies have at least some responsibility for the current economic crisis because they caused... Read More
Defrosting your brand during the recession
A recession acts as a full-stop in the consumer’s psyche. Simon Silvester, author of AAAGH!: A Deep Recession Changes Everything, talks to Herman Manson about how brands should approach consumers during a recession. Recessions are brooms sweeping away the old and making space for new ideas. And it just swept Simon Silvester, Head of Planning at ad agency Y&R, into the foreground with the publication of his book, AAAGH!: A Deep Recession Changes Everything, about how brands... Read More
Will the beatle and the bee move metal?
“The brief was to produce a retail-driven campaign for the Polo range that ‘moved metal’ and built the brand – basically to advertise a good price without detracting from the emotional aspects of brand equity. We also know that in this tough economic climate, creativity cuts through and gets results,” says Ogilvy Cape Town Managing Director, Gavin Levinsohn, on the campaign his agency created for Volkswagen Polo. The campaign comprises of two 25-second TV commercials,... Read More
Thirteen floors of support for Lions Super 14 rugby team
Auto & General Insurance has wrapped its thirteen-floor head quarters in Richmond, Johannesburg with a 1862.22m² graphical tribute to the Lions Super 14 rugby team. Printing the massive sticker took 84 straight hours on Media Foundry’s HP Scitex Exel 1500 printer and, applying it to the surface of the building took two weeks. A crew of four people, three in the gondola and one at street level, were involved in the installation, meticulously applying the sticker using squeegies... Read More
