If you are your people … Richard Dladla (Southgate security officer)

If you are your people … A photo essay for Mark magazine by Lami Sambo celebrating South Africans at work. Here is Richard Dladla – a security officer at Southgate shopping mall. Tweet Share/Bookmark  Read More

Brendan Jack talks to Alistair Duff of McCann San Francisco

Brendan Jack talks to Alistair Duff, newly appointed senior vice president – group planning director for McCann San Francisco (California), on advertising and other funny topics. More podcasts at http://www.brendanjack.com/ Tweet Share/Bookmark Read More

Drink coffee. Design. Repeat.

Ian Jepson is a designer for vida e caffe. Mark enjoys his playful style and decided to showcase some of his design work & illustrations. (Find his blog here for more!) Ian says: Illustration is, along with music, my greatest passion. Here’s The Skywhale. Ian says: I love doing gig posters… There’s such a huge amount of freedom and imagery to play with. Ian says: I’m a designer at Vida, and I reckon I have one of the best jobs ever. Drink coffee.... Read More

You’ve been identified!

Endless amounts of money flow into focus group and field research in an attempt to find out what people really think about brands and why. It is surprising, then, how little substantive research is available on how people decide if they like a brand or not. What Mark (and everybody else) really wants to know is: what parameters do consumers use to recognise a corporate identity, and what influences our perception of that identity? It seems that the answer, in short, is everything. We... Read More

If you are your people … Msongelo

If you are your people … A photo essay for Mark magazine by Lami Sambo celebrating South Africans at work. Here is Msongelo baking pancakes at Checkers (Gauteng). Tweet Share/Bookmark Read More