Comments on: Luv Jozi – made in Joburg, China! (No really) http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/ Media, marketing, design and advertising translated for the rest of us Mon, 06 Feb 2012 10:48:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: CONTEXTO » Blog Archive » Cannes – Dia 3 http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/comment-page-1/#comment-58779 CONTEXTO » Blog Archive » Cannes – Dia 3 Wed, 23 Jun 2010 18:32:29 +0000 http://www.marklives.com/wordpress/?p=238#comment-58779 [...] Depois, as duas últimas palestras: vi, do meio pro fim, a da Contagious, já na parte dos cases. Entre eles, um muito interessante: uma marca de camisetas de Johannesburgo, pequenica, queria aumentar suas vendas. Criou uma nova linha de estampas de amor à pátria estilo “I (L) NY” e, pouco depois, começou a falsificar as próprias camisetas, vendendo-as baratinho em mercados chineses. Que, por sua vez, venderam como água no deserto. Resultado, as vendas em geral subiram absurdamente. Mais aqui: http://www.marklives.com/wordpress/?p=238 [...] [...] Depois, as duas últimas palestras: vi, do meio pro fim, a da Contagious, já na parte dos cases. Entre eles, um muito interessante: uma marca de camisetas de Johannesburgo, pequenica, queria aumentar suas vendas. Criou uma nova linha de estampas de amor à pátria estilo “I (L) NY” e, pouco depois, começou a falsificar as próprias camisetas, vendendo-as baratinho em mercados chineses. Que, por sua vez, venderam como água no deserto. Resultado, as vendas em geral subiram absurdamente. Mais aqui: http://www.marklives.com/wordpress/?p=238 [...]

]]> By: Kikazette » Blog Archive » Fongkong fun http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/comment-page-1/#comment-467 Kikazette » Blog Archive » Fongkong fun Thu, 19 Feb 2009 23:25:42 +0000 http://www.marklives.com/wordpress/?p=238#comment-467 [...] it´s the Fonkong stunt they pulled that won me [...] [...] it´s the Fonkong stunt they pulled that won me [...]

]]> By: Cherryflava http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/comment-page-1/#comment-149 Cherryflava Wed, 10 Dec 2008 13:11:05 +0000 http://www.marklives.com/wordpress/?p=238#comment-149 Luv this story Luv this story

]]> By: Paul vd Berg http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/comment-page-1/#comment-145 Paul vd Berg Wed, 10 Dec 2008 08:16:29 +0000 http://www.marklives.com/wordpress/?p=238#comment-145 Out of order model? Out of order model?

]]> By: Herman Manson http://www.marklives.com/wordpress/2008/12/luv-jozi-made-in-joburg-china-but-not-really/comment-page-1/#comment-118 Herman Manson Tue, 02 Dec 2008 08:50:45 +0000 http://www.marklives.com/wordpress/?p=238#comment-118 Update: Luv Jozi will sell for R190 on a well fitted slim fit t-shirt Love Jozi will sell between R290 and R340 - every season the actual garment design will change, it will be more of a niche fashion product. Luv Jozi will have the graphics that were popular from the main range Love Jozi will carry on with the themed ranges, more controversial topics, limited editions, sold in designer spaces and (soon) online. Both ranges will be on 100% combed cotton made in SA. Update:
Luv Jozi will sell for R190 on a well fitted slim fit t-shirt
Love Jozi will sell between R290 and R340 – every season the actual garment design will change, it will be more of a niche fashion product.

Luv Jozi will have the graphics that were popular from the main range
Love Jozi will carry on with the themed ranges, more controversial topics, limited editions, sold in designer spaces and (soon) online.

Both ranges will be on 100% combed cotton made in SA.

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