It’s no secret that consumers use the Internet to do product research. Before making important product-buying decisions, more and more people are going online to research products, prices – and alternatives. Even though word-of-mouth and recommendations from friends remain the most important methods for deciding on future purchases, even these are moving online with the help of e-mail or services like Twitter and social networks like Facebook.
It has become critical for businesses to pull out all the stops online on their own Web sites and on the commerce sites that sell their products. With access to broadband increasing rapidly, video has become an important method of highlighting product features. This isn’t only true of International audiences – think how popular YouTube is among South African Internet users.
So, how exactly does an online video presentation influence customer behaviour? See the full story on at HelloHerman or on ITWeb.
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