Comments on: Musica relaunches brand

By: Peter Tuerk

Peter Tuerk — Fri, 31 Oct 2008 09:50:25 +0000

Yes LOOK AND LISTEN are a little closer to where both these businesses could be.
But I reckon that whomever runs these businesses is in perhaps far too much of a comfort zone [ especially MUSICA] and they both could do with a serious rethink on their business strategy and where they are going to be in a year or two.
The direction they are currently taking is the wrong direction and it would be interesting to hear from Musica why they reckon this is the way to re-invent themselves?
Or perhaps they just reckon with computer games being a popular line over Christmas it will boost their sales a little giving them a little reprieve.
What happens in Jan 09?

By: Ryan

Ryan — Thu, 30 Oct 2008 14:42:55 +0000

They can relaunch the brand a million times and they’ll always be MUSICa. Not MOVIESGAMESMUSICA. The fact that they chose to name themselves around one area of entertainment limited them from the start. Not sure a slogan can help them move far enough away … or as close to full entertainment as “Look and Listen” is.

By: Peter Tuerk

Peter Tuerk — Thu, 30 Oct 2008 12:03:31 +0000

Watched the ad after the comment and yes it is a good ad.
But again the ad just highlights Musica’s shortcomings and if you see an ad like this you seriously expect the SHOP Experience to be on a par with the advert.
MUSIC is a complete experience and every sense is part of this experience.
Make MUSIC REAL in MUSICA!

By: Peter Tuerk

Peter Tuerk — Thu, 30 Oct 2008 11:54:12 +0000

If only it was that easy to reposition or create a new perception of a brand.
Perhaps MUSICA MANAGEMENT should in fact put what they preach into practice and really focus on what is I believe their core business ALL THAT IS MUSIC.
How LISTENING WITH YOUR SOUL relates to gaming/DVD/accesories is beyond me.
Gaming,cell,lifestyle acc are so over traded how can they expect to RELAUNCH THE BRAND if they do not come up with a different approach and away to get the market to focus on what Musica is all about.
Instead of getting closer to their core business they just move further away from it.
MUSICA STORES are boring to say the least and instead of creating an interactive , valued added enviornment , the TRADITIONAL way of promoting music just encourages people to go home and download.

Their marketing team is perhaps what needs to be RELAUNCHED.
And started thinking about ALL ASPECTS OF MUSIC and not just copying what everyone else is doing.

What Musica is facing is not unique to SA.
There are numerous for MUSICA to reivent themselves in SA
The idea for the initiative came in the hopes of filling the financial gap created by a steady decline in both CD and DVD sales seen in recent years. Best Buy has already launched ten music rooms, primarily in California, Illinois, and Minnesota, and plans to continue opening more across the U.S.

There are numerous for MUSICA to reivent themselves in SA and to create a unique brand for themselves that works perfectly with what they currently represent.
And the name MUSICA will correlate perfectly with the business they are in.

By: Damian

Damian — Thu, 30 Oct 2008 11:51:10 +0000

Good ad (apart from the cliched whispered payoff line a la Seat’s “Auto Emocion”). Brand shifts well from audio to interactive media with some interesting references.

Alas, they’ll still be an underhanded corporation.