Joe Public turns wine into art for Spier
Joe Public created this great TV spot for wine estate Spier. It positions the brand as one that ‘embraces art as a way of life.’ “By breaking art (and wine) down and taking it away from something that sits in a gallery or something that’s meant ‘for others’, we depict art as something that anyone can relate to,” says ATL Creative Director at Joe Public Liezl-Mari Long. Joe Public cemented the concept by making the statement that ultimately art is just an... Read More
The Brand Bubble – The Looming Brand Crisis and How to Avoid It
Mark talks with John Gerzema, Chief Insights Officer for Young & Rubicam and co-author (with Edward Lebarof) of a new book called The Brand Bubble – The Looming Crisis and How to Avoid it, about consumer behaviour and how it affects his argument of a $4 trillion “brand bubble”, which if not corrected, could drive down the stock prices of today’s best-known companies. John argues that data from the world’s largest study of consumer attitudes and perceptions... Read More
Best US magazine covers of 08
The American Society of Magazine Editors (ASME) has announced the finalists for 2008′s best US magazine cover contest. We look forward to see local covers getting some attention when the PICA awards release its list of SA finalists. Cover of the Year • Interview, June/July 2008: “Andy is 80!” • New York, March 24, 2008: Eliot Spitzer’s “Brain” • The New Yorker, October 8, 2007: “Short Stance” Tweet Share/Bookmark Read More
Clover wins with Afrikaans
At the recently held Pendoring Awards Joe Public South Africa walked away with three Golds as well as the overall, highly sought after Prestige Award. Joe Public was awarded Gold for its ‘Jantjie’, ‘Naas’ and ‘Noot vir Noot’ Clover campaign in the newspaper category (featured here); Gold in the magazine category for kalahari.net’s ‘Tweedehandse Anatomie’ and ‘Tweedehands Raka’ and Gold in the category Original Afrikaans, again for kalahari.net’s Tweedehandse... Read More
The other 2010 mascot!
Here is a look at the other 2010 mascots – for the Winter Games that will be taking place Vancouver. The mascots were inspired by traditional Canadian ‘First Nations’ creatures. Miga (a mythical sea bear), Quatchi (a sasquatch) and Sumi (an animal-guardian spirit). They even have a sidekick called Mukmuk, a rare Vancouver Island marmot, which pops from time to time. Interesting and not obvious at all these mascots takes mythical creatures from ancient Canadian... Read More
