Angelina Jolie has something to say
MarkLives.com runs a regular slot featuring the best local and international magazine covers every… [more]
Shelf Life: ‘Designed to Move’
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches. P&G… [more]
Your obsession with pandering to 18-34 year-olds is decades out of date
by Bob Hoffman (@adcontrarian), San Francisco Bay One of the enduring absurdities of the marketing… [more]
Newspaper circulation decline continues
The ABC has released circulation statistics for the period January 2013 - March 2013. Here are a couple… [more]
The biggest circulating consumer magazines in SA
The ABC has released circulation statistics for the period January 2013 to March 2013. Here are a couple… [more]
MarkLives.com runs a regular slot featuring the best local and international magazine covers every week. We recognise well thought out, powerful and interesting (and hopefully all three in one) magazine covers and celebrate the mix of pragmatism, creativity and personal taste that created each of them.
Louise Marsland’s (@Louise_Marsland) pick of new product, packaging and design launches.
P&G hopes to clean up in the detergent market; Gucci gets Guilty; Brand Your Car hits the sweet spot; and Nike does it again…
by Bob Hoffman (@adcontrarian), San Francisco Bay One of the enduring absurdities of the marketing and advertising industries is the old wives’ tale that “people over 50 want to be like young people.”
Ask any brain-dead CMO of a car company why the people who inhabit his commercials are all young, when 18-24 year-olds buy 1% of all new cars, and you’ll get some version of that idiocy.
It’s what passes for “strategic thinking” in the Golden Age of Marketing Brilliance.
Yeah, I was having coffee with Jerry Seinfeld, Meryl Streep and Barack Obama the other day and they were telling me how much they aspire to be like the morons in Taco Bell and Coors Light commercials.
The ABC has released circulation statistics for the period January 2013 – March 2013. Here are a couple of numbers that stood out in terms of newspaper circulations.
Beeld declined to 67,700 from 75,019 in the previous corresponding period. Pretoria News fell to 18,775 from 21,406. Sowetan held steady at 98,258 (compared to 98,128). The Star fell to 106,484 from 124,641.
The Cape Argus fell to 33,247 from 35,493, The Cape Times fell to 35,616 from 39,519. Die Burger (Eastern & Western Cape editions combined) rose sligtly to 62,237 from 61,980.
Daily News fell to 32,002 from 34,173. Isolezwe declined slightly to 116,186 from 117,266. The Witness fell to 19,001 from 20,222 and The Mercury fell to 31,025 from 32,098.
Business Day fell to 33,690 from 35,897. The Citizen fell to 63,854 from 68,632. The Times declined slightly to 142,117 from 142,111.
On the tabloid front the Daily Sun fell from 375,185 to 296,489 (it stood at 322,324 in Q4 2012). Son fell to 92,213 from 104,696
The ABC has released circulation statistics for the period January 2013 to March 2013. Here are a couple of consumer magazine ABC numbers that popped out for us. We also updated our list of the biggest circulating consumer magazines in SA!
Note: We compare the current figures with the same figures for this time last year and not with the previous quarter!
Magazines not entertained
On the previous quarter we reported that the ABC figures for music magazine Tempo (from the Huisgenoot brand extension stable) dropped from 62,928 (Q4 2011) to 39,991 (Q4 2012). Well, in Q1 it managed to claim an ABC of exactly 39,991 once again. We smell BS.
Heat fell to 29,422 from 30,193 (but its up on Q4 2012 when it stood at 27,945). People fell to 82,464 from 87,179. TV Plus (Afrikaans) fell to 37,752 from 40,385 and twin title TV Plus (English) declined to 41,594 from 47,140.
Bona fell to 98,267 from 106,981, Drum fell to 121,768 from 138,007, Huisgenoot declined to 285,520 from 298,262 and YOU fell to 165,330 from 181,071 (up from 155,125 in Q4 2012). Reader’s Digest fell to 28,378 from 31,486 for the previous corresponding period. In Q4 2012 it had hit 40,269 – so it’s a bit of a shocker for a title than many have kicked to the curb already.
The Big Issue did very well for itself jumping to 15,074 from 10,651.
Rolling Stone was critised for not publishing its ABC figuires in the last two quarters. They are back in but shows a steady decline – down to 7,155 from 15,889 (total paid: 5,755). This can’t be a sustainable figure surely?
The Red Bulletin slashed circulation to 38,425 from 69,700 (total paid: 19).
Tokyo based communications group Dentsu Inc., which recently completed a deal to acquire Aegis Group, has released its 2012 financial report.
The group posted 1,941.2 Billion Yen in Consolidated Billings (Net Sales) (2.5% year-on-year increase), 58.4 Billion Yen in Operating Income (12.5% increase), 59.0 Billion Yen in Ordinary Income (6.1% decrease) and 36.3 Billion Yen in Net Income (22.9% increase). It recorded a gross profit of 345,940 million yen, an increase of 3.9%
Dentsu reports a gradual recovery in the Japanese advertising market following the Great East Japan Earthquake of 2011, but continued uncertainty in Europe and a slow-down in China. Dentsu’s estimate for advertising expenditures in Japan for the 2012 calendar year was 5,891.3 billion yen, an increase of 3.2% compared with the 2011 calendar year – the first increase in five years.
The origins of hip-hop culture date back to the urban minorities of 1970s USA, when ‘battles’ were introduced as a way of settling neighbourhood scores. Instead of having a gang fight, two crews would face off and compete, either in breakdance, rap, ‘turntablism’ or even graffiti.
Probably most exciting were the breakdance ‘battles’ where different crews would face off and take turns in showing off their breakdance moves. The tradition continues today and can be experienced at hip-hop events, even here in South Africa – mainly in Cape Town, but also in other cities.
DStv’s promotional ads have a history of humour, and of using cultural genres to make a point about the brand and the strength of its content, and the latest ad which features a gangland type face off is no different.
by Emma King (@EmmainSA) We’ve all been cornered at some point in our lives. Cornered by an acquaintance or co-worker into listening to lengthy and detailed descriptions of holidays (we did not get to have), all while living through a computer avalanche of accompanying slides.
Surely, they know we don’t care.
We see brands spending more money and time trying to tell stories about themselves to their consumers, and it’s becoming ever more prevalent as we see digital and social media channels as a way to pump out our stories – our ‘content’ – to the reluctant consumer. Brands have become the yapping co-worker who cornered us to listen to a detailed account of their holiday itinerary.
Do we care that your brand product, for example, was first formulated by a nomadic people, eking out an existence in a remote jungle by making vodka from a rare root, distilled over the pure leaves of a rare orchid?
I’m not sure we do. In fact I’d go as far to say that all most of us care about is that the products tastes good (or feels good, or looks nice), is as cheap or as expensive as our wallet demands, and essentially makes us look cooler/hotter/thinner/more trendy when we are seen consuming it.