WWF-SA appoints M&C Saatchi Abel, Made Agency
WWF South Africa, part of the world’s largest environmental network, has appointed M&C Saatchi Abel and Made Agency as its new agencies.
Lead agency will be M&C Saatchi Abel, which will be partnering with Made. The latter which will be focused on integrating new strategies through digital channels. Together, the two are tasked with building a greater awareness and understanding of the meaningful change WWF brings about.
“Working with WWF-SA and M&C Saatchi Abel represents a great opportunity to bring powerful creativity together with our data-centric, digital headspace. We look forward to providing the means to measure strategies against results and helping WWF to maximise their investment in marketing,” says Adam Holtrop, executive creative director at Made.
Comments Dr Morné du Plessis, CEO of WWF-SA, “We wanted partners that would be fully engaged in helping us drive our brand forward over the long term by raising awareness and creating an understanding of our many initiatives across so many aspects of South Africa’s environmental realities.”