Wunderman SA appoints chief strategic officer
Wunderman South Africa has appointed digital marketing specialist and business strategist, Astrid Ascar, as its chief strategic officer.
With close on 30 years’ experience, Ascar’s career has been entirely devoted to the media industry, spanning radio, television, print, mobile and digital channels. She began her career as a radio journalist before transitioning to television as a presenter and producer. She was part of the team that conceptualised and launched Summit TV (now known as BDTV) and The Home Channel.
“Joining the Wunderman SA family is an incredible opportunity,” says Ascar. “I truly believe that, globally, agencies are under pressure to revisit their ways of thinking and servicing clients, and their business models. Clients have matured. They have a far better idea of what they’re looking for and have been exposed to different ways of thinking over the years, so the pressure is on to help them embrace digital transformation and build customer experiences that build loyalty and drive retention.
“Our work as marketers is no longer just about producing fantastic creative or ads; we have to work closely alongside clients to understand all kinds of marketing tactics and all types of data. Just reporting that data isn’t good enough — we now need to know how to analyse it so that we can share true business insights with our clients.”
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