Winners: 2016 AMASA Awards

With over 170 entries and over 60 shortlisted campaigns, the AMASA Awards announced the 2016 winners last night, 25 October 2016, in Johannesburg.

Grand Prix

Roger Garlick Grand Prix
OMD: Standard Bank – Love of Jazz

Gold winners

Best Contribution by a Media Owner
OMD & Primedia: Standard Bank – Love of Jazz

Best Experiential
Mediacom: Coke Zero – You Won’t Know Until You Try

Best Integrated: Financial
OMD: Standard Bank – Love of Jazz

Best Integrated: FMCG
Gorilla: Axe – You gotta dry

Best Integrated: Public Service
MediaShop & Yonder: IEC – 2016 Municipal Elections Campaign

Best Integrated: Media
PHD: eNews Direct – Making News Newsworthy

Best Integrated: Cause Related
Joe Public: Nedbank – Go Sandile Twitter Track
M&C Saatchi Connect: Red Cross – Give Childhood Back

Best Online
Gorilla: King Cone – Monster Craving

Best Social
Joe Public: Nedbank – Go Sandile Twitter Pack

Best Sponsorship
M&C Saatchi Abel: Nedbank – The Wonderland Project

Best Trade Marketing
MediaMark: Black Friday
MediaMark: Middle Market Ransom

Best Use of a Small Budget
Playmakers: Castle Lager – #BraBrigade

Best Use of Mobile
Mobitainment: AVBOB – One AVBOB FM

Best Use of Technology
PHD: Stanlib – See The Future

Ignition Award
UJ: CaSIP – Save Dimplez

Highly commended

Best Branded Content
Native VML: Coach Dingaan

Best Integrated: Transport
PHD: Mercedes SUV Interview Buzz

Best Social
Gorlla: Axe – You Gotta Dry

Best Sponsorship
Playmakers: KFC Mini Cricket – Take on the Proteas

Best Use Of Small Budget
Mobitainment, Brand Et Al and Xpress Information: One AVBOB FM

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