Quantcast
Marklives.com

Marklives.com

Covering Africa's changing media, marketing and advertising landscape.

  • Home
  • Sections
    • Adland
    • Media
    • Marketing
    • S’HOT
    • Tech
    • Archive
  • Columns
    • #Agency/BrandFocus – Sabrina Forbes
    • Agency Leaders – Most Admired Poll
    • An Accountant in Adland – Siwe Thusi
    • Back2Basics – Mark Eardley
    • Big Q – MarkLives Panel
    • Brands & Branding – Affinity Publishing
    • #Campaigns – MarkLives
    • Circulation Data – ABC Analysis
    • Clicks ‘n Tricks – Charlie Stewart
    • Dear Radio – Paulo Dias
    • Fair Exchange – Erna George
    • FieldNotes – Marguerite Coetzee
    • Frank – Mimi Nicklin
    • Gestalt – Leeya Hendricks
    • Hermaneutics – Herman Manson
    • #Marketers – MarkLives
    • Masterclass Notes – Johanna McDowell
    • Media Redefined – Martin MacGregor
    • Motive – By Invitation Only
    • Press Pass – Carey Finn
    • Q5 – Carey Finn
    • South African TV Ratings
    • #SPOTLIGHT – MarkLives
    • The Suit – Jason Harrison
    • The Martini Shot – Bobby Amm
    • The Power Report – Megan Power
    • Thinking B2B – Warren Moss
    • Young, Gifted & Killing It – Veli Ngubane
    • Zeitgeist of Now – Jason Stewart
  • Find an Agency
    • Shortlist & Compare Agencies
    • List your Agency
    • List as Agency Supplier/Service
    • Register as a Marketer
    • Company News Feed
    • Upgrade to Ramify Premium
    • RamifyPRO
    • Add Premium to Cart
  • Data
    • Agency Revenue Rankings 2019
    • Agency Salary Survey
    • Biggest SA consumer magazines
    • Biggest newspapers in SA
    • The 50 most-valuable brands in SA
    • Top 50 SA advertisers 2016
    • South African TV Ratings
  • Careers
    • Advertising
    • Digital
    • Marketing
    • Media
    • Public Relations
    • View All
  • About
    • About & Contact
    • Advertise
    • Privacy Policy
    • Partners
On the Move
Hoorah Digital logo

We’re a new kind of digital agency — Hoorah

  •   May 15, 2018
  •   0

Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah, a new data-driven creative agency.

Jordaan, the CEO, was a former co-founder of Synergize, which was bought out by Publicis in 2013 and merged with Saatchi & Saatchi to form Saatchi & Saatchi Synergize. Taking on the CSO role is Thomson, a co-founder of Liquorice (now part of DigitasLBi). Kingma, head of media, previously lead a team of media specialists, with work stints at NMPi Digital and DQ&A Media Group. Pursey, who’s heading up Hoorah’s in-bound marketing operations, is also the founder of digital training academy. Webgrowth.

“In a lot of agencies, you’ll be given a creative concept and asked to make it work with the programmatic and data tools at your disposal,” says Thomson. “We think that’s the wrong way around. Instead, you should use data to create interesting and unique experiences for your potential customers.”

“There’s a sense, especially among the general public, that programmatic advertising means you’ll buy something online and continue to see ads for it for the next three months,” says Kingma. “It doesn’t have to be like that at all. Done properly, it can anticipate your needs and make your customer journey more pleasant.”

Hoorah already has several clients onboard including. the World Wildlife Foundation (WWF)’s South African office and Rawson Property.

— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!

Share this:

  • Print
  • Email
  • WhatsApp
  • Tweet

Related

Columns

  • #Agency/BrandFocus – Sabrina Forbes
    #Agency/BrandFocus – Sabrina Forbes
  • #Campaigns – MarkLives
    #Campaigns – MarkLives
  • #SPOTLIGHT – MarkLives
    #SPOTLIGHT – MarkLives
  • Agency Leaders – Most Admired Poll
    Agency Leaders – Most Admired Poll
  • Always Learning – Kirsten Dewar
    Always Learning – Kirsten Dewar
  • An Accountant in Adland – Siwe Thusi
    An Accountant in Adland – Siwe Thusi
  • Back2Basics – Mark Eardley
    Back2Basics – Mark Eardley
  • Big Q – MarkLives Panel
    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks ’n Tricks – Charlie Stewart
    Clicks ’n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Extracts — Excerpts from books & research
    Extracts — Excerpts from books & research
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FieldNotes – Marguerite Coetzee
    FieldNotes – Marguerite Coetzee
  • Frank – Mimi Nicklin
    Frank – Mimi Nicklin
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design/MagLove – Archive
    Media Design/MagLove – Archive
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect Podcast – Bradley Elliott
    Only Connect Podcast – Bradley Elliott
  • Press Pass – Carey Finn
    Press Pass – Carey Finn
  • Q5 – Carey Finn
    Q5 – Carey Finn
  • South African TV Ratings
    South African TV Ratings
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
  • Zeitgeist of Now – Jason Stewart
    Zeitgeist of Now – Jason Stewart
  • View All
  • Digital Media Planner
    Dec 5, 2019
  • Programmatic Media Trader
    Dec 5, 2019
  • Account Director/ Senior Account Manager
    Dec 5, 2019
  • Graphic Designer
    Dec 5, 2019
  • Managing Director – Youth Marketing
    Dec 3, 2019
  • Strategist
    Dec 3, 2019
  • Copywriter (Bryanston)
    Dec 3, 2019
  • SNR TTL Art Director
    Dec 2, 2019
  • Managing Director: Youth Agency
    Dec 2, 2019
  • PR Account Lead/Director: Fashion Retail Portfolio
    Dec 2, 2019
  • Comments are closed.

    Related News

    Hoorah logo and Sanofi logo

    Viral Choice, Antistax appoint digital agency

    Oct 25, 2019
    Ritual Studio logo and Hoorah Digital logo

    Hoorah Digital acquires Ritual Studio

    Feb 20, 2019
    Hi-Tec logo, Hoorah Digital logo and Pizza Hut logo

    Hoorah Digital wins Hi-Tec, Pizza Hut Tanzania

    Jan 28, 2019
    Facebook
    Like us on Facebook
    Twitter
    Follow us on Twitter
    Google Plus
    Add us on Google Plus
    YouTube
    Join us on YouTube
    Pinterest
    Follow us on Pinterest
    Subscribe Newsletter

    Get our round-up of top ad and media industry news every Monday and Thursday.

    Useful Links

    • About & Contact
    • Comment Policy
    • Advertise
    • Partners

    Partner

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.