We’re a new kind of digital agency — Hoorah
Four digital agency veterans, Shaune Jordaan, Jay Thomson, Tasmin Kingma and Neil Pursey, have launched Hoorah, a new data-driven creative agency.
Jordaan, the CEO, was a former co-founder of Synergize, which was bought out by Publicis in 2013 and merged with Saatchi & Saatchi to form Saatchi & Saatchi Synergize. Taking on the CSO role is Thomson, a co-founder of Liquorice (now part of DigitasLBi). Kingma, head of media, previously lead a team of media specialists, with work stints at NMPi Digital and DQ&A Media Group. Pursey, who’s heading up Hoorah’s in-bound marketing operations, is also the founder of digital training academy. Webgrowth.
“In a lot of agencies, you’ll be given a creative concept and asked to make it work with the programmatic and data tools at your disposal,” says Thomson. “We think that’s the wrong way around. Instead, you should use data to create interesting and unique experiences for your potential customers.”
“There’s a sense, especially among the general public, that programmatic advertising means you’ll buy something online and continue to see ads for it for the next three months,” says Kingma. “It doesn’t have to be like that at all. Done properly, it can anticipate your needs and make your customer journey more pleasant.”
Hoorah already has several clients onboard including. the World Wildlife Foundation (WWF)’s South African office and Rawson Property.
— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!