Weber Shandwick opens in Kenya
Communications and engagement firm, Weber Shandwick, has announced the opening of a fully owned office in Nairobi, Kenya. Allan Kamau, previously was head of Portland Communication’s Nairobi office, has been appointed as managing director, Weber Shandwick East Africa, to lead the new office.
The aim is to meet growing demand from domestic and multinational companies for marketing and communications expertise in the region. The office will act as hub for East Africa and allow the firm to execute pan-Africa client programmes that reach across the region.
“Africa’s growing economy is one of the most-significant and -energising trends of our time. The continent’s consumer and business spending is estimated to be worth US$4tn between now and 2025, and more than 50m new middle and upper class households will emerge in the next decade,” says Tim Sutton, chairman, EMEA and Asia Pacific, Weber Shandwick. “A global firm such as Weber Shandwick can help clients navigate — and succeed — in such a rapidly transforming market.”
Jill Hamilton, Weber Shandwick Africa CEO, adds, “With over 75% of our work being pan-African, our new office will strengthen our ability to provide world-class services seamlessly across the continent. With growing demand from our clients, our new operation will support clients focused on this fast-growing sub-region.”
Over the coming months, Weber Shandwick will focus on further expanding its client base in the region and building its consulting team.
“Nairobi is the economic powerhouse of east Africa and increasingly the location of choice for multinational organisations looking to tap into regional opportunities,” Kamau says. “With its new capabilities in East Africa, Weber Shandwick is well-placed to serve these companies.”