Viral Choice, Antistax appoint digital agency
Hoorah Digital has been appointed as the preferred digital agency to Sanofi’s Antistax and Viral Choice brands.
The agency was first appointed by Sanofi in 2018 to work on the Essentiale brand, and the recent addition to the portfolio is a testament of a successful client-agency relationship, says Shaune Jordaan, Hoorah founder and CEO.
Besides maintaining the initial portfolio, Hoorah will provide brand strategy development, creative design, website management, social media management, and ecommerce for Antistax and Viral Choice.
“Over the past year we have seen that the team at Hoorah understands the local market,” says Michelle Hutcheon, CHC Africa GM: consumer healthcare southern Africa. “They present us with creative work that is fresh, consumer-focused and different. Because the agency is good at executing future-focused digital campaigns, we look forward to working with them on three of our brands.”