Toughees appoints TTL agency
King James Group JHB has been awarded lead creative-agency status for Toughees following a three-way pitch. The agency will be responsible for driving through-the-line strategic and creative brand communication for the school-shoe brand, , with an immediate focus on digital communications.
“We felt an immediate connection with the agency and our brand,” says Swastika Juggernath, Bata South Africa national marketing manager. “Their insight into our market and understanding of our ambitions was impressive. They far exceeded our expectations during the pitch process, which made our decision a very easy one. From strategy to creative execution, the depth and breadth of skills across the agency group is exactly what we need to elevate our brand positioning and produce the kind of category disrupting work that is going to keep us at number one.”