Top-4 med scheme Bestmed appoints agency
Promise has won the integrated Bestmed account, effective 1 June 2018. The medical scheme moves from incumbent The Old Shanghai Firecracker Factory, following a multi-agency pitch involving Promise, The Hardy Boys and M&C Saatchi Abel.
Bestmed is the fourth-largest open medical scheme in South Africa and has been present in the country for 53 years. Promise will be responsible for all marketing touchpoints through the line.
“Times have changed and we are excited and looking forward to the new era we are entering with Promise in supporting our marketing and communication activities,” says Pieter van Zyl, Bestmed Medical Scheme acting CEO.
The search and selection process was managed by the Independent Agency Search and Selection Company (IAS).
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