Top 30 global media owners
The top media owner in the world is Google, according to ZenithOptimedia’s Top Thirty Global Media Owners ranking, with revenues 47% higher than the second-largest, DirecTV. Top Thirty Global Media Owners is a unique ranking of the world’s largest media companies by media revenue as estimated by ZenithOptimedia.
ZenithOptimedia defines media revenue as all revenue deriving from businesses that support advertising, not just the advertising revenue itself.
DirecTV remains in second place and Comcast remains in fifth. Disney has overtaken News Corporation to take third place, after News Corporation split into two separate operations. One of these – 21st Century Fox – comes fourth in the ranking, while the new News Corporation is in twelfth place.Cox Enterprises has moved up from eighth to seventh, and BSkyB has risen from tenth to eighth. Bertelsmann has slipped from seventh to ninth, while CBS Corporation has dropped from ninth to tenth.
CCTV is China’s national state television company, and enters the Top 30 ranking in 23rd place, ahead of Facebook. Baidu comes in at 28th, ahead of Microsoft.
There are now five pure-play internet media owners in the Top 30, up from four last year: Google, Yahoo!, Facebook, Baidu and Microsoft and they account for 21% of all media revenue generated by the Top 30 media owners.
Ranking of Top 30 Global Media Owners 2014
|Rank||Media owner||Rank||Media owner|
|1||16||Asahi Shimbun Company|
|3||Walt Disney Company||18||Yomiuri Shimbun Holdings|
|4||21st Century Fox||19||Yahoo!|
|6||Time Warner||21||Fuji Media Holdings|
|7||Cox Enterprises||22||Discovery Communications|
|10||CBS Corporation||25||Axel Springer|
|15||Clear Channel Communications||30||JCDecaux|
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