Tiso Blackstar launches data-free news app
Tiso Blackstar Group has launched SANewsLIVE, a data-free mobile news-reading app that provides users with content from its existing news sites without incurring data costs. The compromise is that, while users don’t pay for data, they can’t opt out of advertising that offsets the costs of making the app ‘#datafree’.
SANewsLIVE incorporates content from TimesLIVE, SowetanLIVE and BusinessLIVE but excludes all premium content. The advertising takes the form of 10-second vertical videos.
“Unaffordable mobile-data costs in emerging markets act as a major barrier for most people to spend more time engaged with the great content available online today,” says Lisa MacLeod, Tiso Blackstar Group head of digital. “We recognised that a #datafree platform was an opportunity to deliver news to a broader, often-neglected audience whose online presence is unfortunately hampered by the high cost of data in the country.”
Vodacom, Cell C, MTN and Telkom subscribers may use the SANewsLIVE app without incurring data costs. They may also access the app when they have a zero-data balance on their smartphones.
The app is currently only available for Android devices and may be downloaded from the Google Play Store or here.
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