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The Times to cut circulation to 100k

  •   Aug 13, 2015
  •   0

Times Media has announced it will limit distribution of some of its newspaper titles in “order to remove the costs associated with uneconomical circulation and strengthen the core of high-yield readers for advertisers”.

The Times’ print run will be reduced from approximately 140 000 copies “to a more sustainable level”, according to Trevor Ormerod, general manager sales & marketing for Times Media. The product will primarily be linked to subscriptions, with the balance being sold in select retail areas nationally.

Ormerod believes The Times will be sustainable with sales of around 100 000 copies. “Sales will be focused towards central, urban areas, where our readership core lies, and where the greatest response to advertising can be realised,” he says. “This is a process that we’ve been implementing over the past 12 months, and it has accelerated in the last quarter.”

The latest ABC Q2 2015 circulation figures show The Times is down to 130 607 from 144 440, during the previous corresponding reporting period.

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Columns

  • #AgencyFocus – Sabrina Forbes
    #AgencyFocus – Sabrina Forbes
  • #Campaigns – MarkLives
    #Campaigns – MarkLives
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    #Immersion – Moonga Mkandawire
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    #Marketers – MarkLives
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    Adnalysis – Bogosi Motshegwa
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    Agency Leaders – Most Admired Poll
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    Agency Life – TJ Njozela
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    Back2Basics – Mark Eardley
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    Big Q – MarkLives Panel
  • Big Reads on MarkLives
    Big Reads on MarkLives
  • Brand Culture – DK Badenhorst
    Brand Culture – DK Badenhorst
  • Brands & Branding – Affinity Publishing
    Brands & Branding – Affinity Publishing
  • By Invitation Only – Motive
    By Invitation Only – Motive
  • Circulation Data – ABC Analysis
    Circulation Data – ABC Analysis
  • Clicks 'n Tricks – Charlie Stewart
    Clicks 'n Tricks – Charlie Stewart
  • Dear Radio – Paulo Dias
    Dear Radio – Paulo Dias
  • Fair Exchange – Erna George
    Fair Exchange – Erna George
  • FastForward – Marguerite Coetzee
    FastForward – Marguerite Coetzee
  • Gestalt – Leeya Hendricks
    Gestalt – Leeya Hendricks
  • Headspace – Tenielle Maris
    Headspace – Tenielle Maris
  • Hermaneutics – Herman Manson
    Hermaneutics – Herman Manson
  • Market Research Wrap – MarkLives
    Market Research Wrap – MarkLives
  • Masterclass Notes – Johanna McDowell
    Masterclass Notes – Johanna McDowell
  • Media Design – Shane de Lange
    Media Design – Shane de Lange
  • Media Redefined – Martin MacGregor
    Media Redefined – Martin MacGregor
  • Only Connect – Bradley Elliott
    Only Connect – Bradley Elliott
  • South African TV Ratings
    South African TV Ratings
  • The CX-Files – Julia Ahlfeldt
    The CX-Files – Julia Ahlfeldt
  • The Interlocker — We cover comms
    The Interlocker — We cover comms
  • The Martini Shot – Bobby Amm
    The Martini Shot – Bobby Amm
  • The Power Report – Megan Power
    The Power Report – Megan Power
  • The Suit – Jason Harrison
    The Suit – Jason Harrison
  • Thinking B2B – Warren Moss
    Thinking B2B – Warren Moss
  • Young, Gifted & Killing It – Veli Ngubane
    Young, Gifted & Killing It – Veli Ngubane
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