The Times to cut circulation to 100k
Times Media has announced it will limit distribution of some of its newspaper titles in “order to remove the costs associated with uneconomical circulation and strengthen the core of high-yield readers for advertisers”.
The Times’ print run will be reduced from approximately 140 000 copies “to a more sustainable level”, according to Trevor Ormerod, general manager sales & marketing for Times Media. The product will primarily be linked to subscriptions, with the balance being sold in select retail areas nationally.
Ormerod believes The Times will be sustainable with sales of around 100 000 copies. “Sales will be focused towards central, urban areas, where our readership core lies, and where the greatest response to advertising can be realised,” he says. “This is a process that we’ve been implementing over the past 12 months, and it has accelerated in the last quarter.”
The latest ABC Q2 2015 circulation figures show The Times is down to 130 607 from 144 440, during the previous corresponding reporting period.
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