The MediaShop retains Famous Brands
Incumbent media agency for Famous Brands, The MediaShop, has retained the account after a competitive pitch process was concluded. The company houses South African food retailers such as Steers, Debonairs, Wimpy, Mugg & Bean, Fishaways, Tashas, Salsa Mexican Grill, Turn ‘n Tender and many more.
“The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights, in both traditional and digital media, gave us the edge during the vigorous pitch process, resulting in us retaining the account,” says Kgaugelo Maphai, managing director of The MediaShop Johannesburg.
Adds Linda Sinclair, chief marketing officer at Famous Brands, “We are extremely confident and excited about the next stage of our partnership with The MediaShop. Once again, they have certainly demonstrated that they are the right agency to take our brands to new heights in this very competitive market. The media landscape is rapidly evolving and we believe that, in The MediaShop, we have a partner that is at the forefront of the media industry and that the agency has an understanding of consumer media trends.”