Sowetan launches new sports section
Sowetan has launched its new weekly sports section, Dipapadi, guaranteeing Sowetan’s 572,000 readers eight pages of sport every Friday. The main focus is on soccer, boxing, and racing, with increased coverage of other sporting codes. It will include news of sporting events from across the globe, too.
“Our readers expect Sowetan to offer them well-researched previews of games, statistical analyses and informed opinions on the likely outcomes,” says Nkareng Matshe, Sowetan sports editor. “With the [2018 FIFA] World Cup kicking off next month, it will be the go-to section for all the updates, profiles, reviews and previews.”
“There’s currently no other special Friday sports section in South Africa that caters to this section of readers, and we believe Dipapadi is essential in filling this gap and providing additional reach opportunities for advertisers too,” says Reardon Sanderson, Tiso Blackstar Group GM group sales & marketing.
Dipapadi will be published in Sowetan every Friday, or on the last publishing day of the week, depending on holidays.
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