South Africans switching to private browsing — report
According to Opera’s State of the Mobile Web Report Q1 2018, 35% of South Africans prefer to access social media through their mobile browser. One-third of the surveyed internet users believe a mobile browser offers them more privacy features than a standalone social media app.
As these users constantly browse the web and access it an average of eight times a day, online privacy concerns seem to be on the rise: 30% of South Africans consider that private browsing is more important for them than accessing social media.
According to anonymous information on Opera Mini usage patterns during the first quarter of 2018, half-a-million more people have accessed Facebook through their browser in comparison to the year before. This sudden spike may have been influenced by recent privacy concerns associated with the social media platform.
Despite recent news, South Africans remain loyal to Facebook, with 71% of the respondents using it as their social media platform of choice. Instagram follows at 32%, while Pinterest, Twitter and LinkedIn trail at 17, 14 and 13%, respectively.
The report reveals that almost half of mobile internet users in South Africa (45%) access the web on their smartphones more than eight times a day. Online shopping, lifestyle, travel and entertainment tend to be more relevant for women, whereas men watch more videos related to technology and sports.
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