Account Moves

Sasol appoints comms agency

Through-the-line creative communications agency, Riverbed, has been selected as the corporate communications agency for South African integrated energy and chemical company, Sasol, following a recent pitch.

“As the shift in focus and budgets towards public relations has grown in recent times, we’ve seen a spike in the number of integrated agencies pitching for and winning public relations campaign work,” says Monalisa Sibongile Zwambila, Riverbed CEO and founder. “Sasol partnered with us based on our content development competency across all disciplines. We were also able to demonstrate our strategic skills and our ability to take advantage of tactical time-sensitive opportunities.”