Santam appoints digital performance agency
Digitas Liquorice will run Santam’s digital performance media and data business, following an extensive competitive pitch against multiple agencies. Digitas Liquorice will be responsible for servicing the entire portfolio of businesses in the group marketing and communications functions, with the goal of driving growth through data-driven digital media.
“The rise of machine learning, artificial intelligence, big data and automation presents exciting digital media opportunities for Santam to drive scale, efficiencies and profitable growth through innovation in a highly competitive and changing marketplace.” says Clint Hess, Santam head of marketing.
“Over the course of the pitch, Digitas Liquorice demonstrated strategic thought leadership, a deep passion and the technical capabilities required to take Santam’s digital media capability to the next level. We’re confident that we have chosen the right partner to drive our ambitions to become the a world class connected brand.”