Account moves: Saatchi & Saatchi Synergize wins global business from P&G
Digital search marketing specialists, Saatchi & Saatchi Synergize, has been appointed global search marketing provider for P&G’s Ariel detergent brand in 25 countries.
The agency has also been appointed to handle YouTube management for P&G’s Olay brand for North America and Greater Europe (UK, Germany, Spain), and part of the global search-orientated team for the Head & Shoulders brand.
Under the scope of work secured, the agency will deliver global search and analytics for Ariel and community management and optimisation.
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