Riverbed appoints PR director
The Riverbed Agency has appointed Raphala Mogase as PR director, and Tonie Jere as PR account director, effective beginning October 2017. The appointments are meant to further enhance the agency’s overall capacity to deliver integrated communications offering to support brands in its fold and help them tell authentic and engaging stories to connect with their audience. This year alone has seen Riverbed win three PR accounts: Standard Chartered, 3M and Bayer.*
Mogase rejoins the agency, adding to over five years that he previously spent at Riverbed, and will play a strategic role in strengthening operations of the PR division, deepening client relations and bolster accounts retention, as well as seeking new business.
Moving into the account director portfolio, Jere has nine years’ experience in the PR industry and has handled top brands accounts in the financial, ICT, hospitality, corporate and CSR and FMCG fields.
Says Monalisa Zwambila, Riverbed CEO, “Resourcing the agency with the right and capable individuals remains pivotal in ensuring that we build on the legacy of what is possible when a group of like-minded individuals dare to dream, and work collectively towards building GREAT brands.”
Correction 2017/10/22: We listed Nestle as a new PR account win this year based in information supplied.