Riverbed appoints ECD
Riverbed has appointed Adrian Miller as executive creative director. He will be responsibility for the overall creative strategy and direction for the agency, which was named MarkLives’ Jozi agency to watch in 2018. Riverbed remains one of the few black-woman-owned and -lead ad agencies of scale in the country.
“This year creative excellence will be our principal purpose, and all efforts will be strategically aligned to thrust us ahead to join the ranks of the top creative agencies,” says Monalisa Sibongile Zwambila, Riverbed CEO.
Miller has worked across three continents and has taken home over 100 creative awards, including 15 Cannes Lions. He has previously served on the worldwide boards for both Lowe and JWT. He was also the co-founder and ECD of +27 Advertising.
“While many creative agencies market themselves as an integrated agency, in reality, many simply outsource these services and white label it,” says Miller. “In contrast, Riverbed houses all through-the-line disciplines in-house, creating a unique opportunity to build astounding brand experiences across platforms. It’s impressive to see how the teams work together on client briefs to build great brand stories and ultimately, effective campaigns.”
“We’ve spent the better part of this year working on strategy and bringing in the best creative talent. Our team has clarity in what we’re doing and we all understand why,” says Zwambila. “To quote an African proverb, ‘When the roots are deep, there is no reason to fear the wind.’ I believe that we have established ourselves as a bold agency. One that has earned its place in the competitive consideration set for many reasons. And now, we’re leaning into the winds of change and embarking on an ambitious creative path.”
— One subscription form, three newsletters: sign up now for the MarkLives newsletter, including Ramify headlines; The Interlocker, our new monthly comms-focused mailer; and Brands & Branding, launching soon!