RCL Foods awards media account
Connect, an M&C Saatchi company, has acquired the RCL Foods media account, following a highly contested media agency pitch. Durban-based RCL Foods is custodian of a wide range of household brands, including Yum Yum peanut butter, Nola mayonnaise, maize-based drink Mageu Number 1, Selati sugar and pet food Bobtail.
“We were looking for more than a media agency” says Rob Laggar, marketing director of RCL Foods. “We were looking for a partner who will collaborate with us on a journey as we continue to build the great brands that sit under the RCL Foods umbrella. Throughout the pitch process, Connect showed a deep understanding of our consumers and brands, and the potential touchpoints that we can use.”
Connect is an independent media agency, set up in March 2013, operating within the M&C Saatchi Group in South Africa. Clients include Takealot.com, Hollard Insurance, Premier FMCG, Continental and its retail outlet Best Drive, PSG Group, Superbalist.com, Deloitte and Weylandts. Billings exceed R300m.