Rama spreads account
“In response to the pitch brief, we honed in on unique consumer insights, and collaborated within the Wunderman Thompson group to leverage the skills and data insights needed to bring on the relevant partners required to provide the best solutions for client,” says Geoff Paton, THB chief creative officer. “This approach led to great depth in terms of the work created and revealed a clear understanding of the challenges and opportunities that exist within the target audience.”
Comments Rob Laggar, RCL Foods marketing director, “We are delighted to appoint The Hardy Boys as a trusted partner to work on one of our newly acquired brands and one of South Africa’s heritage brands, Rama, following a rigorous pitch process involving some of the industry’s best strategic and creative agencies. The Hardy Boys strengths in strategic thinking and understanding of our consumers was translated into exceptional emotive and insightful creative through the process as a response to our brief.
“We are excited about the future of the Rama brand in the hands of our teams and The Hardy Boys. We look forward to creating great work that will stand out from the rest and resonate with our consumers in a meaningful way to reignite the love that South Africans have for Rama.”